SUGAR cosmetics
Marketing Strategy Breakdown

Logo of
SUGAR cosmetics
An overview of
SUGAR cosmetics
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Personal Care
ecommerce industry.

SUGAR cosmetics
Ecommerce Marketing Strategy

You're looking for Email Ecommerce Marketing data for SUGAR cosmetics? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! SUGAR cosmetics could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

Fun fact - they're using emojis in 69.09% of their emails - the main ones they use are 🤩 😍 ✨ ❤️ 👋 🔥.

We display here a overview of SUGAR cosmetics email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Don't let the heat ruin your glow 🌟' and '😍 Add a little WOW to your Wednesday 😍'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 55 on https://in.sugarcosmetics.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Recent marketing updates

Email Marketing

Social Advertising

SUGAR cosmetics
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
33.0
characters

What about

SUGAR cosmetics

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

965.57
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

SUGAR cosmetics

 gets a score of

-3.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

to - amp - up - the - Your - a

Emoji use in subject lines

69.09
% of subject lines have emojis

Most popular emojis

🤩 - 😍 - ✨ - ❤️ - 👋 - 🔥

🤩 - 😍 - ✨ - ❤️ - 👋 - 🔥

What does it say about their email marketing strategy - especially on their subject lines? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.They're using the kind of emojis that I prefer - the "Interest" kind. This kind of emojis includes emojis such as 👀, 🌟, 🤩, 💫 or 💎. It's made to trigger interest and show that what you're about to see in this email is kinda unique. The gem especially tells that.They're using Happiness emojis (think about 🤗, 👍, 🥳 or 🎉 for example) to also connect with their audience, share good news and positivity with their audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
Unlock everything about

SUGAR cosmetics

with Panoramata

Featured Email Marketing Assets from

SUGAR cosmetics

Don't let the heat ruin your glow 🌟

Don't let the heat ruin your glow 🌟

Email from

SUGAR cosmetics

😍 Add a little WOW to your Wednesday 😍

😍 Add a little WOW to your Wednesday 😍

Email from

SUGAR cosmetics

The most awaited masterclass is live! 💗

The most awaited masterclass is live! 💗

Email from

SUGAR cosmetics

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

Get 104 Email Marketing Ideas for free

We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

SUGAR cosmetics

SUGAR cosmetics
SUGAR cosmetics

Feed Ad from

SUGAR cosmetics

SUGAR cosmetics
SUGAR cosmetics

Feed Ad from

SUGAR cosmetics

SUGAR cosmetics
SUGAR cosmetics

Feed Ad from

SUGAR cosmetics

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://in.sugarcosmetics.com/

Domain Rating

55
This is the overall metric that matters most, as it sets
SUGAR cosmetics
domain SEO authority.

It shows the power of
SUGAR cosmetics
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://in.sugarcosmetics.com/
, as their domain authority is
55
, their score can be considered under average.

Here, for
https://in.sugarcosmetics.com/
, as their domain authority is
55
, their score can be considered average.

Here, for
https://in.sugarcosmetics.com/
, as their domain authority is
55
, their score can be considered pretty good! 🙌

Here, for
https://in.sugarcosmetics.com/
, as their domain authority is
55
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

234011
One of the most important metrics for
SUGAR cosmetics
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
44677
) and their Domain Rating.

Total Keywords

44677
Why does this matter for
SUGAR cosmetics
SEO strategy? 

This is the total number of keywords where 
SUGAR cosmetics
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

995
The total number of domain who have a link to  
SUGAR cosmetics
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

17719
What's a backlink? A link from another domain that redirect to  
SUGAR cosmetics
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

17629

Backlinks NoFollow

8558

Backlinks Redirect

81

Backlinks Images

482

Backlinks Frame

1

Backlinks Form

4

Next live session: The Perfect Abandoned Cart Email + SMS strategy

Upcoming Learning Session - Online Webinar - 27th Nov.
Join us for an exclusive event where you’ll get best practices to improve your Abandoned Cart & Checkout Flows (including templates) to improve your recover rates!

With Panoramata, get your competitive advantage for e-commerce marketing, delivered in your dashboard and to your inbox*

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

track discounts

Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

growth

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

More details →
Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

More details →
Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

More details →
Elfsight

Elfsight

Social website widget provider.

widgets

More details →
Fera

Fera

Conversion optimization tool for eCommerce sites using urgency and social proof.

analytics

More details →
Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

More details →
Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

More details →
Freshdesk Chat

Freshdesk Chat

Chat with us tool from customer support management software provider Freshdesk.

widgets

More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

More details →
Loox

Loox

Visual reviews for Shopify webstores.

shop

More details →
Mixpanel

Mixpanel

This is an analytic platform that is particularly optimized funnel/work-flow optimization.

analytics

More details →
pushowl

pushowl

Push notifications to customers even after they have left your store.

shop

More details →
Pubmatic

Pubmatic

PubMatic Enables Ad Optimization Across Every Ad Network

ads

More details →
Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

More details →
Snap Pixel

Snap Pixel

With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.

ads

More details →
Snap Pixel for Shopify

Snap Pixel for Shopify

Snapchat Ads App makes it possible to create ads and set-up campaigns on Snapchat for products.

shop

More details →
Vimeo

Vimeo

Use Vimeo to exchange videos with only the people you want to. We have a bunch of different privacy options so you can choose exactly who can see your videos, and others can do the same. The website embeds vimeo.

media

More details →

Discover the best way to track brands (like

SUGAR cosmetics

) in one single platform

Monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Track newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.

Let us spy for you so you can invest your time strategizing and creating new campaigns, rather on checking what your competitors are doing.

See how Panoramata works:

Get Started for Free

1 minute signup, no Credit Card required

mehdi, founder of panoramata
Book a Demo

with Mehdi, our founder

★★★★★

"I'msaving a day a week.
I don't miss anything anymore and don't have to think about tracking competitors."
★★★★★

"It's crazy good and easy to use, we can track everything! I feel like a Sherlock Holmes for emails, ads & landings"
★★★★★

"It's way easier to plan my content calendareven for events such as Christmas or Black Friday"

What our customers say

Join 1,000+ ecommerce companies & start tracking your competitors instantly in one place.
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

Ready to dive in?
Get started today.

More brands you could track today on Panoramata

The Hair Fuel

Personal Care

More details →

Jupiter

Personal Care

More details →

Beautyblender

Personal Care

More details →

KIND2

Personal Care

More details →

Dae Hair

Personal Care

More details →

Amp Human

Personal Care

More details →

Related Insights

Why Should You Be Careful About Monitoring Competitors?

Knowledge is power but when it comes to competitor monitoring, knowledge has its limits. Yes, competitive monitoring is an important piece of running a profitable business and in a digital-first environment, it’s easier than ever to get up to date about your competitors’ activities. But there are things to be considered. Competitor tracking has its pitfalls. Don’t fall into its traps. Here are some considerations when tracking competitors. 

Marketing
Why Should You Be Careful About Monitoring Competitors?

How to Write Effective Emails for Your Ecommerce Store (and Examples We Love)

Email marketing is crucial for achieving your ecommerce business goals and a must if you want to establish your online presence. Through email, you can reach your audience, start a relationship with them, and use that connection to promote your products. This article will take you step by step through the process of writing a great ecommerce email.

Marketing
  How to Write Effective Emails for Your Ecommerce Store (and Examples We Love)

Email marketing best practices for Jewelry industry

Today’s post shares some of the email marketing best practices we’ve seen in popular jewelry brands. So if you’re looking for inspiration to make your email campaigns sparkle like diamonds, simply scroll through and enjoy.

Marketing
Email marketing best practices for Jewelry industry

Related Industries

Makeup

brands overview

The makeup industry is a broad term that can refer to the business of manufacturing, selling, and using cosmetics. It can also refer to the study of how cosmetics are made and used. The main brands in the makeup industry are L’Oréal, Estée Lauder, and Coty. The target market for the makeup industry is typically women aged 18-34. Some interesting niches in the makeup industry include natural and organic cosmetics, vegan cosmetics, and halal cosmetics.

Makeup
brands →

Cosmetics

brands overview

Cosmetics
brands →

Personal Care

brands overview

Personal Care
brands →

Ready to dive in?
Get started today.