Sunday Riley
Marketing Strategy Breakdown

Logo of
Sunday Riley
An overview of
Sunday Riley
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Personal Care
ecommerce industry.

Sunday Riley
Ecommerce Marketing Strategy

Interested to gather some elements regarding Sunday Riley ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Sunday Riley could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 82.69% of their emails - the main ones they use are ✨ 🌟 ☀️ 💫 🌸 🥇.

On Panoramata, we gather and analyze the entire Sunday Riley email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Happy Earth Day! 🌎' and 'Glow big with Good Genes 💫'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 66 on https://sundayriley.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Recent marketing updates

Email Marketing

Social Advertising

Sunday Riley
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
33.0
characters

What about

Sunday Riley

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3288.39
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Sunday Riley

 gets a score of

-2.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

eyes - Why - EVERY - routine - Inside: - of

Emoji use in subject lines

82.69
% of subject lines have emojis

Most popular emojis

✨ - 🌟 - ☀️ - 💫 - 🌸 - 🥇

✨ - 🌟 - ☀️ - 💫 - 🌸 - 🥇

Let's take a moment to review their emoji use. First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.To improve their open rates, they're using the kind of emojis that triggers interest, because it shows that the brand provides unique/interesting value. This is done through these emojis: 👀, 🌟, 🤩, 💫 or 💎. It shows curiosity, unicity and demonstrates clear interest.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Sunday Riley

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Featured Email Marketing Assets from

Sunday Riley

Happy Earth Day! 🌎

Happy Earth Day! 🌎

Email from

Sunday Riley

Glow big with Good Genes 💫

Glow big with Good Genes 💫

Email from

Sunday Riley

I'm packed and ready to GLOW 💫

I'm packed and ready to GLOW 💫

Email from

Sunday Riley

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Featured Ads and Paid Media Examples from

Sunday Riley

Sunday Riley
Sunday Riley

✨ Delivers 24 HOURS of HYDRATION, while visibly BRIGHTENING in 7 DAYS. In 4 weeks, visibly smooths the look of PORES. Foundation goes on smoother and looks more RADIANT. ✨ ☀️ 24 Hours of Hydration ☀️ Visibly Brightens the look of skin in 7 DAYS ☀️ Visibly Smooths the look of Pores in 4 weeks ☀️ All skin types - perfect for even oily and combination skin ☀️ Vitamin C, hyaluronic acid, amino acids ☀️ Perfect skincare primer before foundation for a radiant finish. Lightweight texture, perfect for your perfect summer skin care routine ☀️ and suitable for all skin types! Results based on scientific instrument measurements and/or visual analysis by a third party independent lab

Get smoother-looking skin and pores

Get smoother-looking skin and pores

Feed Ad from

Sunday Riley

Sunday Riley
Sunday Riley

✨ Delivers 24 HOURS of HYDRATION, while visibly BRIGHTENING in 7 DAYS. In 4 weeks, visibly smooths the look of PORES. Foundation goes on smoother and looks more RADIANT. ✨ ☀️ 24 Hours of Hydration ☀️ Visibly Brightens the look of skin in 7 DAYS ☀️ Visibly Smooths the look of Pores in 4 weeks ☀️ All skin types - perfect for even oily and combination skin ☀️ Vitamin C, hyaluronic acid, amino acids ☀️ Perfect skincare primer before foundation for a radiant finish. Lightweight texture, perfect for your perfect summer skin care routine ☀️ and suitable for all skin types! Results based on scientific instrument measurements and/or visual analysis by a third party independent lab

Sunday Riley

Sunday Riley

Feed Ad from

Sunday Riley

Sunday Riley
Sunday Riley

4 payments of $16.25 using Afterpay

4 payments of $16.25 using Afterpay

Feed Ad from

Sunday Riley

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://sundayriley.com/

Domain Rating

66
This is the overall metric that matters most, as it sets
Sunday Riley
domain SEO authority.

It shows the power of
Sunday Riley
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://sundayriley.com/
, as their domain authority is
66
, their score can be considered under average.

Here, for
https://sundayriley.com/
, as their domain authority is
66
, their score can be considered average.

Here, for
https://sundayriley.com/
, as their domain authority is
66
, their score can be considered pretty good! 🙌

Here, for
https://sundayriley.com/
, as their domain authority is
66
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

119513
One of the most important metrics for
Sunday Riley
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
108705
) and their Domain Rating.

Total Keywords

108705
Why does this matter for
Sunday Riley
SEO strategy? 

This is the total number of keywords where 
Sunday Riley
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

3601
The total number of domain who have a link to  
Sunday Riley
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Sunday Riley
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

AdRoll for Shopify

AdRoll for Shopify

Attract new audiences and convert your site abandoners.

shop

More details →
accessiBe

accessiBe

Website accessibility monitoring and auditing platform.

analytics

More details →
AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

More details →
Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

More details →
Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

More details →
Amplitude

Amplitude

Mobile analytics platform.

analytics

More details →
Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

More details →
Bazaarvoice

Bazaarvoice

Combination of technology and personalized services that help brands build online communities that drive business goals.

analytics

More details →
Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

More details →
Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

More details →
Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Cross Sell for Shopify

Cross Sell for Shopify

Cross-Sell allows you to hand pick the related items that you would like to show alongside each product in your store. By Keeping Shop Ltd.

shop

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

More details →
Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

More details →
GemPages

GemPages

Create simple one page layouts for Shopify.

shop

More details →
Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

More details →

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, all in one"
"It's been a lifesaver"
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awesome ideas
in 5'"
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what my competitors are doing
in 30s"
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on competitors"
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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

Skincare
brands →

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brands overview

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brands →

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