Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Surely ecommerce marketing strategy - and from other brands from the Beverage industry.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 23 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Surely team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 52.0% of their emails - the main ones they use are 🍷 ☀️ 😴 🎁 📢 👀.
On Panoramata, we gather and analyze the entire Surely email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were 'The best NA sangria 🍊' and 'Fun fact(s)...'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 45 on https://www.hisurely.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.
One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.
Average subject length
What about
Surely
then?
With their average of
23
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Surely
gets a score of
-2.4
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
in - time - for - Dry - 50% - added
Emoji use in subject lines
Most popular emojis
🍷 - ☀️ - 😴 - 🎁 - 📢 - 👀
🍷 - ☀️ - 😴 - 🎁 - 📢 - 👀
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
The best NA sangria 🍊
Email from
Surely
Fun fact(s)...
Email from
Surely
Want early access? 👀
Email from
Surely
Feed Ad from
Surely
Feed Ad from
Surely
Feed Ad from
Surely
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
Conjured Referrals
Service enables "Refer-A-Friend" style referral programs for eCommerce sites.
widgets
More details →
Digital Window
Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes
analytics
More details →Google Tag Manager
Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
widgets
More details →
Klaviyo
Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.
Email Marketing
More details →
Shopify Conversions
This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.
shop
More details →Shopify
Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.
shop
More details →
Shopify Pay
Shopify Pay - PCI compliant end to end payment solution from Shopify.
payment
More details →
Shogun
Build custom pages with a drag and drop visual editor and use tools to boost store performance.
shop
More details →Snap Pixel for Shopify
Snapchat Ads App makes it possible to create ads and set-up campaigns on Snapchat for products.
shop
More details →
1 minute signup, no Credit Card required
with Mehdi, our founder
Today, we’re going to focus on another proven effective marketing strategy – Short Message Service (SMS) subscription campaign.
Today, we’re here for two things: first, to inspire you to add Sober October to your marketing calendar, and second, to provide you with good examples of email marketing curated from some popular brands to serve as inspiration. We were able to keep track of these marketing emails with the help of the latest eCommerce benchmarking tool Panoramata.
Many alcohol and wine industries are having difficulty in the midst of competition. With the key points we share below, we aim to help combat these challenges.
A winning email marketing strategy will put your ecommerce business on the right path but your efforts will be undone if you pick the wrong email marketing platform. Avoid this rookie mistake by finding out the best platform that suits the needs of your business.
![15 Best Email Marketing Platforms for Your Ecommerce Store [Free & Paid]](https://cdn.prod.website-files.com/60d08d8f7ed64b84fb3552cd/653a8697b2ac964188c6dfc7_woman%20received%20a%20letter%20at%20work.png)
Underwear is an interesting market as it evolved a lot during these recent years! It has been sold with fashion arguments and benefits, but also style, and functionality. In order for DTC brands to remain competitive in this growing market, it’s important to understand what’s happening now and how to improve your strategies. Being able to adapt to trends is a great way to effectively reach and engage your target audience.
![Underwear Brands: Best Email Marketing Strategies [+ Examples]](https://cdn.prod.website-files.com/60d08d8f7ed64b84fb3552cd/64d48b275281ca5553105261_Blog%20Post%20Thumbnail.png)
