Suta
Marketing Strategy Breakdown

Logo of
Suta
An overview of
Suta
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Shopify
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Fashion
ecommerce industry.

Suta
Ecommerce Marketing Strategy

You can access here some of the data we collect on Suta ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a good email marketing strategy - if we look at their Average Spam score, it's good - being at -1,2 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 49 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Shopify (as main of the emails we tracked were sent directly from Shopify - whether on transactionnal emails or via Shopify Email app).

Fun fact - they're using emojis in 47.83% of their emails - the main ones they use are 💖 🌼 😳 🏳️ 🎄 ♥️.

On Panoramata, we gather and analyze the entire Suta email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Hey Beautiful come fall in love with these summer blooms 🌼' and 'Hey Beautiful you're our real inspiration 💗'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 59 on https://suta.in/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Recent marketing updates

Email Marketing

Social Advertising

Suta
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
49.0
characters

What about

Suta

then?

With their average of

49

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2224.46
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Suta

 gets a score of

-1.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Shopify

Most common words

skies - & - a - fabulous - Dear - bells

Emoji use in subject lines

47.83
% of subject lines have emojis

Most popular emojis

💖 - 🌼 - 😳 - 🏳️ - 🎄 - ♥️

💖 - 🌼 - 😳 - 🏳️ - 🎄 - ♥️

What does it say about their email marketing strategy - especially on their subject lines? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Suta

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Featured Email Marketing Assets from

Suta

Hey Beautiful come fall in love with these summer blooms 🌼

Hey Beautiful come fall in love with these summer blooms 🌼

Email from

Suta

Hey Beautiful you're our real inspiration 💗

Hey Beautiful you're our real inspiration 💗

Email from

Suta

Hey Beautiful it's time to adorn yourself with pride 🏳️‍🌈

Hey Beautiful it's time to adorn yourself with pride 🏳️‍🌈

Email from

Suta

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Featured Ads and Paid Media Examples from

Suta

Suta
Suta

Feed Ad from

Suta

Suta
Suta

Feed Ad from

Suta

Suta
Suta

Feed Ad from

Suta

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://suta.in/

Domain Rating

59
This is the overall metric that matters most, as it sets
Suta
domain SEO authority.

It shows the power of
Suta
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://suta.in/
, as their domain authority is
59
, their score can be considered under average.

Here, for
https://suta.in/
, as their domain authority is
59
, their score can be considered average.

Here, for
https://suta.in/
, as their domain authority is
59
, their score can be considered pretty good! 🙌

Here, for
https://suta.in/
, as their domain authority is
59
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

136658
One of the most important metrics for
Suta
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
33305
) and their Domain Rating.

Total Keywords

33305
Why does this matter for
Suta
SEO strategy? 

This is the total number of keywords where 
Suta
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

697
The total number of domain who have a link to  
Suta
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

6644
What's a backlink? A link from another domain that redirect to  
Suta
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

6634

Backlinks NoFollow

3534

Backlinks Redirect

8

Backlinks Images

491

Backlinks Frame

0

Backlinks Form

0

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Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Amplitude

Amplitude

Mobile analytics platform.

analytics

More details →
Covet Pics

Covet Pics

Makes an Instagram feed into an eCommerce store.

widgets

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Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Elfsight

Elfsight

Social website widget provider.

widgets

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Easy Redirects by ESC

Easy Redirects by ESC

Bulk 301 Redirects & 404 Error Management for Shopify by Eastside Co.

shop

More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

More details →
Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Hextom

Hextom

Shopify plugin experts.

shop

More details →
Instagram API

Instagram API

This website makes calls to the Instagram API.

widgets

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Loox

Loox

Visual reviews for Shopify webstores.

shop

More details →
LiveRamp

LiveRamp

CRM Retargeting & Data Onboarding app.

analytics

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Related Industries

Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

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brands →

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brands overview

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brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

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