There’s a lot to learn from Tajinebanane ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Tajinebanane team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 66.67% of their emails - the main ones they use are ✨ 💥 🌸 🍽️ ❤️ 🥛.
On Panoramata, we gather and analyze the entire Tajinebanane email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'We are in New York!' and 'Vous ne savez pas quoi mettre ?!'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 46 on https://tajinebanane.fr/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
Tajinebanane
then?
With their average of
29
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Tajinebanane
gets a score of
-1.7
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
nouvelle - collection - Welcome - dans - Votre - CO
Emoji use in subject lines
Most popular emojis
✨ - 💥 - 🌸 - 🍽️ - ❤️ - 🥛
✨ - 💥 - 🌸 - 🍽️ - ❤️ - 🥛
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
We are in New York!
Email from
Tajinebanane
Vous ne savez pas quoi mettre ?!
Email from
Tajinebanane
Jour J 🌸 fêtons la nouvelle collection
Email from
Tajinebanane
New co' Ceremommy lIl y a les moments qu'on attend toute une vie et ceux qui se vivent en une nuit...CEREMOMMY, pour toutes les familles (et bien sûr pour ceux.celles qui souhaitent #allaiterpartouttoutletemps).
Feed Ad from
Tajinebanane
Vos préférés : Milktamère, Face à la mère, Tribu.
Feed Ad from
Tajinebanane
New co' À la vie, à la mère lPlongez avec nous, dans le grand bain...À la vie, à la mère, pour toutes les familles (et bien sûr pour ceux.celles qui souhaitent #allaiterpartouttoutletemps).
Feed Ad from
Tajinebanane
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
On several networks, you can see and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
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In the highly competitive e-commerce industry, following the best competitors of your brand’s industry and spying on their best practices is very important to guarantee the growth and success of your brand. Also, creating benchmarks of the best competitors you are following is a good practice for good analysis.
We’ve seen that the shoe industry has changed dramatically and so are the advertising strategies that brands use to promote their products. With more new players entering the scene, advertising is more challenging than ever. If you’re looking for the best ad practices to inspire your next campaign, here’s a compilation you’ll surely find useful.
![Ads Marketing Strategies in the Shoe Industry [Ideas and Examples]](https://cdn.prod.website-files.com/60d08d8f7ed64b84fb3552cd/64c125d4fac265b19696296f_Blog%20Post%20Thumbnail.png)
Email marketing is truly powerful, result-oriented, and lends itself well to several aspects of digital marketing that make it indispensable.
