Tennis-Point
Marketing Strategy Breakdown

Logo of
Tennis-Point
An overview of
Tennis-Point
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Lifestyle
ecommerce industry.

Tennis-Point
Ecommerce Marketing Strategy

You can access here some of the data we collect on Tennis-Point ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it bad since it's 9,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 64 characters, they're doing bad, as on average it's way too long - they should at least divide it by 2.

On Panoramata, we gather and analyze the entire Tennis-Point email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, one of them was 'Thank you for registering at global.tennis-point.com online shop'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 49 on https://global.tennis-point.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Recent marketing updates

Email Marketing

Social Advertising

Tennis-Point
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
64.0
characters

What about

Tennis-Point

then?

With their average of

64

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

33.67
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
9.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Tennis-Point

 gets a score of

9.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

shop - at - global.tennis-point.com - online - Thank - registering

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Tennis-Point

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Featured Email Marketing Assets from

Tennis-Point

Thank you for registering at global.tennis-point.com online shop

Thank you for registering at global.tennis-point.com online shop

Email from

Tennis-Point

Email from

Tennis-Point

Email from

Tennis-Point

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Featured Ads and Paid Media Examples from

Tennis-Point

Tennis-Point
Tennis-Point

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Das Doppel – Die Königsdisziplin im Punktspiel

Das Doppel – Die Königsdisziplin im Punktspiel

Feed Ad from

Tennis-Point

Tennis-Point
Tennis-Point

Alles was dein Tennisherz begehrt 💛 Riesen Auswahl, die neusten Trends und tolle Preise. Jetzt online bei Tennis-Point! 🎾

€19.95  statt €22 (UVP)

€19.95 statt €22 (UVP)

Feed Ad from

Tennis-Point

Tennis-Point
Tennis-Point

Alles was dein Tennisherz begehrt 💛 Riesen Auswahl, die neusten Trends und tolle Preise. Jetzt online bei Tennis-Point! 🎾

€19.95  statt €22 (UVP)

€19.95 statt €22 (UVP)

Feed Ad from

Tennis-Point

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://global.tennis-point.com/

Domain Rating

49
This is the overall metric that matters most, as it sets
Tennis-Point
domain SEO authority.

It shows the power of
Tennis-Point
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://global.tennis-point.com/
, as their domain authority is
49
, their score can be considered under average.

Here, for
https://global.tennis-point.com/
, as their domain authority is
49
, their score can be considered average.

Here, for
https://global.tennis-point.com/
, as their domain authority is
49
, their score can be considered pretty good! 🙌

Here, for
https://global.tennis-point.com/
, as their domain authority is
49
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

59917
One of the most important metrics for
Tennis-Point
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
18810
) and their Domain Rating.

Total Keywords

18810
Why does this matter for
Tennis-Point
SEO strategy? 

This is the total number of keywords where 
Tennis-Point
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

3191
The total number of domain who have a link to  
Tennis-Point
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1638805
What's a backlink? A link from another domain that redirect to  
Tennis-Point
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1630980

Backlinks NoFollow

9614

Backlinks Redirect

0

Backlinks Images

115807

Backlinks Frame

0

Backlinks Form

7220

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Related Industries

Sporting Goods

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Sporting goods, also called sporting equipment, are the tools, materials, apparel, and gear used to compete in a sport and varies depending on the sport. The equipment ranges from balls, nets, and protective gear like helmets.

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