On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Tens.
They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,7 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 47 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Shopify (as main of the emails we tracked were sent directly from Shopify - whether on transactionnal emails or via Shopify Email app).
Fun fact - they're using emojis in 100.0% of their emails - the main ones they use are 🌸 🌴 🔍 ☀️ 🔮 ✨.
On Panoramata, we gather and analyze the entire Tens email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'The Lens That Started It All 🌄 Save 30% On Original Lens Experience' and 'Where to Find Us 🔍 Our Newest UK Stores'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 54 on https://tens.co/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.
You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.
Average subject length
What about
Tens
then?
With their average of
47
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Tens
gets a score of
-3.7
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Shopify
Most common words
Lens - Experience - Reconnect - With - Discover - That
Emoji use in subject lines
Most popular emojis
🌸 - 🌴 - 🔍 - ☀️ - 🔮 - ✨
🌸 - 🌴 - 🔍 - ☀️ - 🔮 - ✨
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
The Lens That Started It All 🌄 Save 30% On Original Lens Experience
Email from
Tens
Where to Find Us 🔍 Our Newest UK Stores
Email from
Tens
Introducing Lilac Crystal 🌸
Email from
Tens
Feed Ad from
Tens
Feed Ad from
Tens
Feed Ad from
Tens
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
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In the fast-growing world of e-commerce, monitoring your competitors' email strategies is crucial to uncover their effective techniques and practices. By analyzing their email communications, including subject lines, content, structure, and customer targeting throughout the year, you can gain valuable insights and stay ahead of the latest trends. However, manually subscribing to multiple newsletters and individually tracking each competitor's email flow is a time-consuming and challenging task.
A famous statesman once said “Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.” When you track your competitors, you can learn from their mistakes and get inspiration. In our opinion, no stronger case for competitor intelligence exists. Now that we’ve gotten the “why” quickly out of the way, we’ll get to the “how” and “where” in this article. Depending on your goals and what information you need, there are several ways to track your competitor’s marketing strategy using tools readily available online.
You kill three birds with one shot when you learn how to identify best performing competitor ads. FIrst, you get to stay in the know about what your competitors are doing. Second, you'll have creative inspiration galore. And third, you’ll never run out of campaign angles and offers you can make while promoting your ecommerce brand.
