Interested to gather some elements regarding The Sill ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.
They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 35 characters, they're doing just ok! The Sill could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 10.64% of their emails - the main ones they use are 👀 💚 🐾 🌱 🌸 🐱.
We display here a overview of The Sill email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'What you've been eyeing is on sale 👀' and 'Signs your plant needs to be repotted'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 75 on https://www.thesill.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
The Sill
then?
With their average of
35
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
The Sill
gets a score of
-1.6
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
two - of - our - new - Need - Succulent
Emoji use in subject lines
Most popular emojis
👀 - 💚 - 🐾 - 🌱 - 🌸 - 🐱
👀 - 💚 - 🐾 - 🌱 - 🌸 - 🐱
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
What you've been eyeing is on sale 👀
Email from
The Sill
Signs your plant needs to be repotted
Email from
The Sill
Just in! New arrivals for June
Email from
The Sill
Plants make people happy, and we like to spread the love. We send free plants to 1 winner per month for simply signing up to receive summer plant care tips.
Feed Ad from
The Sill
Our favorite plants, now available in a larger size, to help you bring the outdoors in.
Feed Ad from
The Sill
Our favorite plants, now available in a larger size, to help you bring the outdoors in.
Feed Ad from
The Sill
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
Google Conversion Tracking
This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).
analytics
More details →Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
analytics
More details →Google Tag Manager
Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
widgets
More details →
Heap
Heap automatically captures every user action in your web app and lets you measure it all.
analytics
More details →
Klaviyo
Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.
Email Marketing
More details →Pinterest Conversion Tracking
Tag that allows you to track actions people take on your website after viewing your Promoted Pin.
analytics
More details →
Shopify Conversions
This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.
shop
More details →Shopify
Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.
shop
More details →Shopify Custom Theme
This site is using a custom Shopify Theme and not one from the Shopify Theme template library.
shop
More details →
Shopify Pay
Shopify Pay - PCI compliant end to end payment solution from Shopify.
payment
More details →
Yotpo
A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.
widgets
More details →
1 minute signup, no Credit Card required
with Mehdi, our founder
Gardening is like email marketing. It nurtures and lets crops grow. In the same way, email marketing nurtures subscribers so they can grow into customers. How can you grow a secret garden of newsletters that will bear fruit to conversion? Let's discover interesting campaigns and email marketing insights from some of the best DTC brands in the garden industry.
Social media may have gained popularity and influence over the past decade but ecommerce brands should still build a solid email marketing strategy. It’s a big piece of the puzzle in marketing an ecommerce direct-to-consumer business because it’s a highly effective lead-generation tool that builds rapport with your customers and drives sales. In this article, we’ll cover what email marketing is, why it’s crucial for DTC ecommerce brands, and the 30 most effective email marketing campaigns you should be running ASAP.
$18B a year. That’s how much companies lose due to cart abandonment. Through this post, we’ll give you inspiration for how to recover lost checkouts and keep customers coming back. You’ll learn the tips and tricks of the trade used by the most successful eCommerce companies.
Gone are the days of manually keeping track of competitor data or relying on your own wits and research to compete for your audience’s attention. Competitor analysis software will boost your productivity and keep you organized faster than you can say KPI.
The DTC Pet Industry is experiencing rapid growth right now. Why? Well, one reason is that compared to other industries, customer retention rates are higher in the pet industry. Also, the DTC brands trend in this industry is relatively new and there's a whole market still loyal to retailers that new brands can catch and acquire.
We’ve seen it all - but we wanted in this article to lay down a few reasons we often notice. If you are wondering why DTC brands fail, there are often solid reasons for it.
