TOM FORD
Marketing Strategy Breakdown

Logo of
TOM FORD
An overview of
TOM FORD
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Bluecore
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Fashion
ecommerce industry.

TOM FORD
Ecommerce Marketing Strategy

There’s a lot to learn from TOM FORD ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 21 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the TOM FORD team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Bluecore .

We display here a overview of TOM FORD email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'FINISHING TOUCH' and 'PERFECT PAIR'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 75 on https://www.tomford.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Recent marketing updates

Email Marketing

Social Advertising

TOM FORD
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
21.0
characters

What about

TOM FORD

then?

With their average of

21

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1011.85
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

TOM FORD

 gets a score of

-1.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Bluecore

Most common words

| - SALE - Welcome - to - NOW - EYEWEAR

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
Unlock everything about

TOM FORD

with Panoramata

Featured Email Marketing Assets from

TOM FORD

FINISHING TOUCH

FINISHING TOUCH

Email from

TOM FORD

PERFECT PAIR

PERFECT PAIR

Email from

TOM FORD

DEEP DIVE

DEEP DIVE

Email from

TOM FORD

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

Get 104 Email Marketing Ideas for free

We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

TOM FORD

TOM FORD
TOM FORD

Feed Ad from

TOM FORD

TOM FORD
TOM FORD

Feed Ad from

TOM FORD

TOM FORD
TOM FORD

Feed Ad from

TOM FORD

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.tomford.com/

Domain Rating

75
This is the overall metric that matters most, as it sets
TOM FORD
domain SEO authority.

It shows the power of
TOM FORD
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.tomford.com/
, as their domain authority is
75
, their score can be considered under average.

Here, for
https://www.tomford.com/
, as their domain authority is
75
, their score can be considered average.

Here, for
https://www.tomford.com/
, as their domain authority is
75
, their score can be considered pretty good! 🙌

Here, for
https://www.tomford.com/
, as their domain authority is
75
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

690084
One of the most important metrics for
TOM FORD
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
71243
) and their Domain Rating.

Total Keywords

71243
Why does this matter for
TOM FORD
SEO strategy? 

This is the total number of keywords where 
TOM FORD
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

13546
The total number of domain who have a link to  
TOM FORD
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

2098
What's a backlink? A link from another domain that redirect to  
TOM FORD
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

2100

Backlinks NoFollow

311

Backlinks Redirect

0

Backlinks Images

239

Backlinks Frame

0

Backlinks Form

0

Next live session: Valentine's Day Marketing Strategies You Should Try

Upcoming Learning Session - Online Webinar - 25th Dec.
Join us for an exclusive event where you’ll share some of the best Valentine's Day marketing strategies: we'll share templates and ideas you should try, and uncover and learn how to anticipate what your competitors might do as well.

Make better decisions, faster*

Panoramata is your all-in-one competitor strategy hub to gain real-time e-commerce marketing insights

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

track discounts

Ads monitoring

Track and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

growth

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Demandware

Demandware

Tailored shopping experiences for consumers across all digital channels, including web, mobile and call center. Now known as Salesforce Commerce Cloud.

shop

More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

More details →

Discover the best way to track brands (like

TOM FORD

) in one single platform

Monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Track newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.

Let us spy for you so you can invest your time strategizing and creating new campaigns, rather on checking what your competitors are doing.

See how Panoramata works:

Get Started for Free

1 minute signup, no Credit Card required

mehdi, founder of panoramata
Book a Demo

with Mehdi, our founder

★★★★★

"I'msaving a day a week.
I don't miss anything anymore and don't have to think about tracking competitors."
★★★★★

"It's crazy good and easy to use, we can track everything! I feel like a Sherlock Holmes for emails, ads & landings"
★★★★★

"It's way easier to plan my content calendareven for events such as Christmas or Black Friday"

What our customers say

Join 10k+ ecommerce companies & start tracking your competitors instantly in one place.
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

Ready to dive in?
Get started today.

More brands you could track today on Panoramata

Terrelique

Fashion

More details →

7 For All Mankind

Fashion

More details →

Canada Goose

Fashion

More details →

Culture Kings

Fashion

More details →

Roxy

Fashion

More details →

Good American

Fashion

More details →

Related Insights

How to Use Comparisons In Email Marketing [Updated for 2024]

When you learn how to compare with competitors, and be able to communicate the differences, you’d be educating your customers, showing them insights that they’d not get otherwise, and helping them make better decisions. 

Marketing
How to Use Comparisons In Email Marketing  [Updated for 2024]

How Can I Find My Competitor's Emails and Ads?

If you ever wondered “How to Find My Competitor Emails and Ads”, you are on the right hunt. The fastest way to beat your competition is to learn how to track and learn from your competitors. The good news is that there’s a wealth of information available for you if you have the right sources. 

Marketing
How Can I Find My Competitor's Emails and Ads?

40 Discount & Promotion Ideas for eCommerce Brands (with Examples)

Are you looking for discount email ideas, promotion ideas, email marketing ideas for sales or promotions?

Marketing
40 Discount & Promotion Ideas for eCommerce Brands (with Examples)

5 Ways to Promote a Webinar With Ads & Email Marketing (+ Examples)

Maximize webinar attendance with these email and ad tips and tricks. Learn how to create engaging ads to drive sign-ups and know what emails to send before and after your webinar.

Marketing
5 Ways to Promote a Webinar With Ads & Email Marketing (+ Examples)

Related Industries

Perfume

brands overview

The perfume industry revolves around the production of scents and essential oils whose major use is to enhance pleasant smells and fragrances. With the kind of attention it pays to hygiene, the perfume industry is an indispensable part of the personal care industry.

Perfume
brands →

Shoes

brands overview

The shoe industry (sometimes called the footwear industry) is the entire apparatus involved in designing, producing, and selling shoes. Shoes are always in demand anytime of the year hence everybody needs a good pair of shoes. This makes it a very lucrative business.

Shoes
brands →

Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

Clothes
brands →

Bags

brands overview

The bag industry has always been a trending market in the fashion industry.  Bags have become an important accessory and are often used as completion pieces for a woman’s wardrobe. They promote growth in the fashion industry, and designers are including handbags in their collections more often to increase revenue.

Bags
brands →

Jewelery

brands overview

Jewelery
brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

Ready to dive in?
Get started today.