TomboyX
Marketing Strategy Breakdown

Logo of
TomboyX

TomboyX is high quality apparel made for comfort and confidence with sizes from 3XS - 6X. We fit you. Browse our collections of bras, underwear, loungewear, pajamas and swim; made by tomboys for tomboys everywhere.

An overview of
TomboyX
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Fashion
ecommerce industry.

TomboyX
Ecommerce Marketing Strategy

There’s a lot to learn from TomboyX ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, at the limit since it's -0,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 27 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the TomboyX team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

We display here a overview of TomboyX email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Want to know what's in our underwear?' and 'Find Your Fabric'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 63 on https://tomboyx.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Recent marketing updates

Email Marketing

Social Advertising

TomboyX
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
27.0
characters

What about

TomboyX

then?

With their average of

27

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2482.47
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

TomboyX

 gets a score of

-0.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

got - a - little - distracted - Find - to

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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TomboyX

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Featured Email Marketing Assets from

TomboyX

Want to know what's in our underwear?

Want to know what's in our underwear?

Email from

TomboyX

Find Your Fabric

Find Your Fabric

Email from

TomboyX

Did you forget something?

Did you forget something?

Email from

TomboyX

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Featured Ads and Paid Media Examples from

TomboyX

TomboyX
TomboyX

Feed Ad from

TomboyX

TomboyX
TomboyX

Feed Ad from

TomboyX

TomboyX
TomboyX

Feed Ad from

TomboyX

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://tomboyx.com/

Domain Rating

63
This is the overall metric that matters most, as it sets
TomboyX
domain SEO authority.

It shows the power of
TomboyX
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://tomboyx.com/
, as their domain authority is
63
, their score can be considered under average.

Here, for
https://tomboyx.com/
, as their domain authority is
63
, their score can be considered average.

Here, for
https://tomboyx.com/
, as their domain authority is
63
, their score can be considered pretty good! 🙌

Here, for
https://tomboyx.com/
, as their domain authority is
63
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

48904
One of the most important metrics for
TomboyX
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
10026
) and their Domain Rating.

Total Keywords

10026
Why does this matter for
TomboyX
SEO strategy? 

This is the total number of keywords where 
TomboyX
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2331
The total number of domain who have a link to  
TomboyX
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

52
What's a backlink? A link from another domain that redirect to  
TomboyX
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

52

Backlinks NoFollow

35

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Ads monitoring

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growth

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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AB Tasty

AB Tasty

French based A/B testing solution.

analytics

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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BlueCore

BlueCore

Track and trigger emails in real-time. Previously known as TriggerMail.

analytics

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Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

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Boost Commerce

Boost Commerce

Provides product filter and smart site search for online stores.

widgets

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Carro

Carro

All in one marketing platform for eCommerce.

analytics

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Dynamic Yield

Dynamic Yield

Automated conversion optimization and content personalization.

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

More details →
Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Friendbuy

Friendbuy

A referral marketing optimization service.

cms

More details →
Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

More details →

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"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
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awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
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"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
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find the perfect example
"
"I feel so much better"

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Related Industries

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

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