Tory Burch
Marketing Strategy Breakdown

Logo of
Tory Burch
An overview of
Tory Burch
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Sailthru
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Fashion
ecommerce industry.

Tory Burch
Ecommerce Marketing Strategy

There’s a lot to learn from Tory Burch ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 24 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Tory Burch team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Sailthru .

We display here a overview of Tory Burch email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'The Metal Miller Soft' and 'Summer equation'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 75 on https://www.toryburch.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Recent marketing updates

Email Marketing

Social Advertising

Tory Burch
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
24.0
characters

What about

Tory Burch

then?

With their average of

24

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2526.84
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Tory Burch

 gets a score of

-1.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Sailthru

Most common words

our - Lunar - New - Year - STARTS - handbags

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
Unlock everything about

Tory Burch

with Panoramata

Featured Email Marketing Assets from

Tory Burch

The Metal Miller Soft

The Metal Miller Soft

Email from

Tory Burch

Summer equation

Summer equation

Email from

Tory Burch

Totes to fit your summer essentials

Totes to fit your summer essentials

Email from

Tory Burch

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

Get 104 Email Marketing Ideas for free

We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

Tory Burch

Tory Burch
Tory Burch

Feed Ad from

Tory Burch

Tory Burch
Tory Burch

Feed Ad from

Tory Burch

Tory Burch
Tory Burch

Feed Ad from

Tory Burch

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.toryburch.com/

Domain Rating

75
This is the overall metric that matters most, as it sets
Tory Burch
domain SEO authority.

It shows the power of
Tory Burch
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.toryburch.com/
, as their domain authority is
75
, their score can be considered under average.

Here, for
https://www.toryburch.com/
, as their domain authority is
75
, their score can be considered average.

Here, for
https://www.toryburch.com/
, as their domain authority is
75
, their score can be considered pretty good! 🙌

Here, for
https://www.toryburch.com/
, as their domain authority is
75
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1671238
One of the most important metrics for
Tory Burch
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
166299
) and their Domain Rating.

Total Keywords

166299
Why does this matter for
Tory Burch
SEO strategy? 

This is the total number of keywords where 
Tory Burch
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

17804
The total number of domain who have a link to  
Tory Burch
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1654499
What's a backlink? A link from another domain that redirect to  
Tory Burch
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1637548

Backlinks NoFollow

104579

Backlinks Redirect

2568

Backlinks Images

94515

Backlinks Frame

8

Backlinks Form

947

Next live session: Plan Your 2025 Content Calendar With Us

Upcoming Learning Session - Online Webinar - 8th Jan.
Join us for an exclusive event where we’ll share how to easily plan your 2025 Content Calendar, with ideas, best practices & templates to help you save time, and how to anticipate what your competitors will do.

Make better decisions, faster*

Panoramata is your all-in-one competitor strategy hub to gain real-time e-commerce marketing insights

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

track discounts

Ads monitoring

Track and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

growth

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Adyen

Adyen

Adyen is a leading provider of omni-channel payment solutions with over 250 payment methods and 187 transaction currencies.

payment

More details →
Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

More details →
Bazaarvoice

Bazaarvoice

Combination of technology and personalized services that help brands build online communities that drive business goals.

analytics

More details →
Gladly

Gladly

Customer service technology platform.

analytics

More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

More details →
Optimizely

Optimizely

Optimizely empowers companies to deliver more relevant and effective digital experiences on websites and mobile through A/B testing and personalization.

analytics

More details →

Discover the best way to track brands (like

Tory Burch

) in one single platform

Monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Track newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.

Let us spy for you so you can invest your time strategizing and creating new campaigns, rather on checking what your competitors are doing.

See how Panoramata works:

Get Started for Free

1 minute signup, no Credit Card required

mehdi, founder of panoramata
Book a Demo

with Mehdi, our founder

★★★★★

"I'msaving a day a week.
I don't miss anything anymore and don't have to think about tracking competitors."
★★★★★

"It's crazy good and easy to use, we can track everything! I feel like a Sherlock Holmes for emails, ads & landings"
★★★★★

"It's way easier to plan my content calendareven for events such as Christmas or Black Friday"

What our customers say

Join 10k+ ecommerce companies & start tracking your competitors instantly in one place.
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

Ready to dive in?
Get started today.

More brands you could track today on Panoramata

Emile et Ida

Fashion

More details →

Mango

Fashion

More details →

ThirdLove

Fashion

More details →

Abercrombie & Fitch

Fashion

More details →

Windsor Smith

Fashion

More details →

Le Tanneur

Fashion

More details →

Related Insights

The 6-step email launch sequence to double your revenue

Here, we list down the 6-step sequence to a powerful email launch campaign. You’d definitely want to apply this method for the next big eCommerce dates to double your revenue.

Marketing
The 6-step email launch sequence to double your revenue

5 Summer Ad Ideas to Add to Your Calendar Now

This time, we’re showing you ads from different chosen brands. We hope you’ll get some more tips to build your own campaign.

Marketing
5 Summer Ad Ideas to Add to Your Calendar Now

How to Find and Manage eCommerce Paid Ads Marketing Agency

If you’d like to level up your e-commerce efforts, chances are that you’ll not only consider paid advertising (mainly on Google, Facebook, Instagram, and others) but also look out for a paid ads agency. Since not all paid ads agencies are built the same, here’s how to find and manage e-commerce paid ads marketing agencies

Marketing
How to Find and Manage eCommerce Paid Ads Marketing Agency

Related Industries

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

Ready to dive in?
Get started today.