There’s a lot to learn from True Food Kitchen ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -4,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 32 characters, they're doing just ok! True Food Kitchen could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
Fun fact - they're using emojis in 86.67% of their emails - the main ones they use are ✌ 📸 💚 🍰 🍸 🍹.
On Panoramata, we gather and analyze the entire True Food Kitchen email marketing strategy - along with other brands from the Restaurants industry. Amongst their last emails sent, two of them were '15% OFF your entire order 🍰 🍓' and 'A love letter to Edamame Dumplings 🥟'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 70 on https://www.truefoodkitchen.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.
Average subject length
What about
True Food Kitchen
then?
With their average of
32
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
True Food Kitchen
gets a score of
-4.5
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
(soon)
Most common words
love - letter - to - Edamame - A - your
Emoji use in subject lines
Most popular emojis
✌ - 📸 - 💚 - 🍰 - 🍸 - 🍹
✌ - 📸 - 💚 - 🍰 - 🍸 - 🍹
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
15% OFF your entire order 🍰 🍓
Email from
True Food Kitchen
A love letter to Edamame Dumplings 🥟
Email from
True Food Kitchen
From True to you 💚 Enjoy 15% off
Email from
True Food Kitchen
We believe eating well means sharing good-for-you-food with good company. Our catering menu features a delicious and healthy selection of pre-made packages or a la carte offerings for your next event or gathering. Available for pick-up or delivery.
Feed Ad from
True Food Kitchen
Feed Ad from
True Food Kitchen
Feed Ad from
True Food Kitchen
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
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This time, we’re showing you ads from different chosen brands. We hope you’ll get some more tips to build your own campaign.
If you are looking to hire an email marketing agency for your e-commerce business growth, there are certain questions you ask. The answers will make or break just how this relationship will work out with the agency. Here are some of the questions you must ask (print this out, laminate it).
Competitive analysis will help you gather more data on your market, anticipate what the future trends might be, and which opportunities you’re uniquely positioned to take.
