Tsuno
Marketing Strategy Breakdown

Logo of
Tsuno
An overview of
Tsuno
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Shopify
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Personal Care
ecommerce industry.

Tsuno
Ecommerce Marketing Strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Tsuno.

They have a good email marketing strategy - if we look at their Average Spam score, it's good - being at -1,5 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 39 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Tsuno improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Shopify (as main of the emails we tracked were sent directly from Shopify - whether on transactionnal emails or via Shopify Email app).

We display here a overview of Tsuno email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Confirm you want to receive email marketing' and 'How would you imagine a tampon in a Santa hat to look?'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 38 on https://www.tsuno.com.au/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Recent marketing updates

Email Marketing

Social Advertising

Tsuno
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
39.0
characters

What about

Tsuno

then?

With their average of

39

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

246.19
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Tsuno

 gets a score of

-1.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Shopify

Most common words

look? - I - dropped - some - Confirm - a

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
Unlock everything about

Tsuno

with Panoramata

Featured Email Marketing Assets from

Tsuno

Confirm you want to receive email marketing

Confirm you want to receive email marketing

Email from

Tsuno

How would you imagine a tampon in a Santa hat to look?

How would you imagine a tampon in a Santa hat to look?

Email from

Tsuno

Email from

Tsuno

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

Get 104 Email Marketing Ideas for free

We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

Tsuno

Tsuno
Tsuno

Feed Ad from

Tsuno

Tsuno
Tsuno

Feed Ad from

Tsuno

Tsuno
Tsuno

Feed Ad from

Tsuno

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.tsuno.com.au/

Domain Rating

38
This is the overall metric that matters most, as it sets
Tsuno
domain SEO authority.

It shows the power of
Tsuno
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.tsuno.com.au/
, as their domain authority is
38
, their score can be considered under average.

Here, for
https://www.tsuno.com.au/
, as their domain authority is
38
, their score can be considered average.

Here, for
https://www.tsuno.com.au/
, as their domain authority is
38
, their score can be considered pretty good! 🙌

Here, for
https://www.tsuno.com.au/
, as their domain authority is
38
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

513
One of the most important metrics for
Tsuno
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
828
) and their Domain Rating.

Total Keywords

828
Why does this matter for
Tsuno
SEO strategy? 

This is the total number of keywords where 
Tsuno
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

420
The total number of domain who have a link to  
Tsuno
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1021
What's a backlink? A link from another domain that redirect to  
Tsuno
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1020

Backlinks NoFollow

525

Backlinks Redirect

1

Backlinks Images

32

Backlinks Frame

0

Backlinks Form

0

Next live session: Valentine's Day Marketing Strategies You Should Try

Upcoming Learning Session - Online Webinar - 25th Dec.
Join us for an exclusive event where you’ll share some of the best Valentine's Day marketing strategies: we'll share templates and ideas you should try, and uncover and learn how to anticipate what your competitors might do as well.

Make better decisions, faster*

Panoramata is your all-in-one competitor strategy hub to gain real-time e-commerce marketing insights

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

track discounts

Ads monitoring

Track and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

growth

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

More details →
Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

More details →
Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

More details →
Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

More details →

Discover the best way to track brands (like

Tsuno

) in one single platform

Monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Track newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.

Let us spy for you so you can invest your time strategizing and creating new campaigns, rather on checking what your competitors are doing.

See how Panoramata works:

Get Started for Free

1 minute signup, no Credit Card required

mehdi, founder of panoramata
Book a Demo

with Mehdi, our founder

★★★★★

"I'msaving a day a week.
I don't miss anything anymore and don't have to think about tracking competitors."
★★★★★

"It's crazy good and easy to use, we can track everything! I feel like a Sherlock Holmes for emails, ads & landings"
★★★★★

"It's way easier to plan my content calendareven for events such as Christmas or Black Friday"

What our customers say

Join 10k+ ecommerce companies & start tracking your competitors instantly in one place.
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

Ready to dive in?
Get started today.

More brands you could track today on Panoramata

Saturday Skin

Personal Care

More details →

Biotyfull Box

Personal Care

More details →

Glossybox

Personal Care

More details →

Tula

Personal Care

More details →

Rosebud Perfume Co.

Personal Care

More details →

Bella Aurora

Personal Care

More details →

Related Insights

10 Landing Page Templates to Use for Your Ecommerce Store

Ecommerce is a cutthroat world where brands are vying for the attention of wary customers who want to be convinced before they buy. Getting your target audience to visit your website is great but you won’t earn profit from an ad click, after all. You have to persuade and convert these viewers and maximize those website visits. The easiest way to do this is through an optimized ecommerce landing page.

Marketing
10 Landing Page Templates to Use for Your Ecommerce Store

5 Reasons Why You Should Track Your Competitors

It doesn’t matter if you’re catering to a niche market or are a complete beginner in marketing–you should be tracking your competitors. It’s easier than it sounds. If you have an hour a week to spare, you can keep tabs on your competitors and what they’re doing with their marketing so you can gather ideas and stay competitive. This article will cover the most compelling reasons to track your competitors and what competitor tracking can do for your business.

Marketing
5 Reasons Why You Should Track Your Competitors

5 Best Marketing Intelligence Software [2025 Review]

To take the right decisions, what you need to do is inform your own marketing strategy with additional data.This is where marketing intelligence comes in. Tracking your competitors is key to help you take the right decisions for your business.

Marketing
5 Best Marketing Intelligence Software [2025 Review]

Related Industries

Women

brands overview

Women
brands →

Personal Care

brands overview

Personal Care
brands →

Ready to dive in?
Get started today.