You're looking for Email Ecommerce Marketing data for Type:A Deodorant? You're in the right place!
They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 32 characters, they're doing just ok! Type:A Deodorant could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 30.23% of their emails - the main ones they use are 🙌 👏 🎁 ⏰ 😬 😲.
We display here a overview of Type:A Deodorant email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Buy one get one ends tonight! ⏰' and 'Shipping is $0!'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 37 on https://typeadeodorant.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
Type:A Deodorant
then?
With their average of
32
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Type:A Deodorant
gets a score of
-1.3
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
your - $5 - WINNER - Allure - Fact - starting
Emoji use in subject lines
Most popular emojis
🙌 - 👏 - 🎁 - ⏰ - 😬 - 😲
🙌 - 👏 - 🎁 - ⏰ - 😬 - 😲
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Buy one get one ends tonight! ⏰
Email from
Type:A Deodorant
Shipping is $0!
Email from
Type:A Deodorant
Giveaway! $1 000 Worth of Prizes
Email from
Type:A Deodorant
Feed Ad from
Type:A Deodorant
Feed Ad from
Type:A Deodorant
Feed Ad from
Type:A Deodorant
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
On several networks, you can see and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
Amazon Payments
With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.
payment
More details →Bing Universal Event Tracking
Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.
analytics
More details →
Bold Commerce
Shopify app development and partner to help increase sales. Previously Shappify.
analytics
More details →Conjured Referrals
Service enables "Refer-A-Friend" style referral programs for eCommerce sites.
widgets
More details →
Convert
Increase Conversion and Engagement of Website Visitors by personalizing content based on behavior. Previously known as Reedge.
analytics
More details →
Digital Window
Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes
analytics
More details →Facebook Pixel
Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.
analytics
More details →Google Conversion Tracking
This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).
analytics
More details →Google Universal Analytics
The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.
analytics
More details →Google Optimize 360
A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.
analytics
More details →
1 minute signup, no Credit Card required
with Mehdi, our founder
Today, we’re going to focus on another proven effective marketing strategy – Short Message Service (SMS) subscription campaign.
If you are wondering as to why hire a marketing agency for eCommerce marketing, here’s the short answer: people’s productivity makes a difference to your “cash power”. It enables a confluence of the best minds working together towards a common goal.
How to Create An Email Marketing Calendar With Panoramata in 10 Minutes (with Examples)
