Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Untuckit ecommerce marketing strategy - and from other brands from the Fashion industry.
They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -5,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 34 characters, they're doing just ok! Untuckit could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Shopify (as main of the emails we tracked were sent directly from Shopify - whether on transactionnal emails or via Shopify Email app).
Fun fact - they're using emojis in 44787% of their emails - the main ones they use are ⭐ 🎁 ⏰ 🎄 🚨 ‼️.
On Panoramata, we gather and analyze the entire Untuckit email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were '25% Off Ends Tomorrow!' and '25% Off Ends TONIGHT!'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 70 on https://www.untuckit.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.
Average subject length
What about
Untuckit
then?
With their average of
34
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Untuckit
gets a score of
-5.9
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Shopify
Most common words
Added - to - SALE - Button-Downs - 10-Year - Anything
Emoji use in subject lines
Most popular emojis
⭐ - 🎁 - ⏰ - 🎄 - 🚨 - ‼️
⭐ - 🎁 - ⏰ - 🎄 - 🚨 - ‼️
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
25% Off Ends Tomorrow!
Email from
Untuckit
25% Off Ends TONIGHT!
Email from
Untuckit
Meet the Sun-Washed Henley
Email from
Untuckit
Feed Ad from
Untuckit
Feed Ad from
Untuckit
Feed Ad from
Untuckit
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
On several networks, you can see and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
Amazon Payments
With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.
payment
More details →
Back in Stock
Makes it possible for customers to sign up for back in stock email alerts.
widgets
More details →Easy Redirects by ESC
Bulk 301 Redirects & 404 Error Management for Shopify by Eastside Co.
shop
More details →
Findify
Add real time personalized search, recommendations and collections to online store.
analytics
More details →Google Tag Manager
Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
widgets
More details →Infinite Options by ShopPad
Create unlimited product options for any product configurations.
shop
More details →
Klaviyo
Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.
Email Marketing
More details →
Segment
Segment gives you the ability to instrument your web app for analytics once, and then send your data to any number of analytics services. Previously known as Segment.io
analytics
More details →
Shopify Conversions
This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.
shop
More details →Shopify
Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.
shop
More details →Shopify Custom Theme
This site is using a custom Shopify Theme and not one from the Shopify Theme template library.
shop
More details →
1 minute signup, no Credit Card required
with Mehdi, our founder
Men’s fashion is straightforward and fuss-free – but men’s fashion marketing? That’s a different story. It has long been a challenge for marketers to market garments for males. When done wrong, men's fashion marketing can be lackluster or stiff. Thankfully, the trends are changing. Men’s fashion was long overdue for a refresh and that’s exactly what is happening. If you want to learn more about how to market a men’s fashion brand successfully, we’re happy to share valuable digital marketing insights from the best menswear brands we have on Panoramata.
To take the right decisions, what you need to do is inform your own marketing strategy with additional data.This is where marketing intelligence comes in. Tracking your competitors is key to help you take the right decisions for your business.
![5 Best Marketing Intelligence Software [2025 Review]](https://cdn.prod.website-files.com/60d08d8f7ed64b84fb3552cd/6724033af0b3182213659fa8_marketing-intelligence.webp)
If you’re struggling right now to find which marketing moves to take, or need some fresh ideas for your beverage business to increase your sales, read through as we highlight some recommendations just for you.
We’ve seen it all - but we wanted in this article to lay down a few reasons we often notice. If you are wondering why DTC brands fail, there are often solid reasons for it.
