There’s a lot to learn from Vanity Planet ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
They have a very solid email marketing strategy - as their Average Spam score is good since it's -0,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Vanity Planet could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 44672% of their emails - the main ones they use are 💦 🌸 ⚡ 😍 🎁 ❤️.
We display here a overview of Vanity Planet email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Save up to 75% off SITEWIDE Ends Soon!' and 'Time for a NEW device! Take an EXTRA 25% off SITEWIDE'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 65 on https://www.vanityplanet.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.
Average subject length
What about
Vanity Planet
then?
With their average of
33
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Vanity Planet
gets a score of
-0.9
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
Let's - talk - hydration - Cleanse - Savings - It's
Emoji use in subject lines
Most popular emojis
💦 - 🌸 - ⚡ - 😍 - 🎁 - ❤️
💦 - 🌸 - ⚡ - 😍 - 🎁 - ❤️
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Save up to 75% off SITEWIDE Ends Soon!
Email from
Vanity Planet
Time for a NEW device! Take an EXTRA 25% off SITEWIDE
Email from
Vanity Planet
Summer Has Arrived 💦 Stay Hydrated
Email from
Vanity Planet
Filters are great but glowing skin is better.✨Take self-care to the next level with our must-have items to up your at-home spa game.Take up to 74% off with code: SPECIALSAVING
Feed Ad from
Vanity Planet
Take up to 76% OFF qualifying items to treat your skin!Treat yourself to high-performing, skin-inclusive, self-care essentials — for everyone.Use code: SAVINGSECRET
Feed Ad from
Vanity Planet
This past year has taught us that nothing is more valuable than self-care✨ That's why we're giving you up to 76% off to treat yourself!Treat yourself to high-performing, skin-inclusive, self-care essentials — for everyone.Use code: SAVINGSECRET
Feed Ad from
Vanity Planet
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
On several networks, you can see and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
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Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.
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Preferences popup in order to be fully compliant. GDPR Backup.
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A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.
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Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
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Klaviyo
Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.
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Increases customer retention by making sure customers never lose their shopping carts.
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Today, we’re going to focus on another proven effective marketing strategy – Short Message Service (SMS) subscription campaign.
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Your competitor’s online activity will give you a deeper understanding of their marketing strategy, that is if you know where and how to look. Tracking emails, ads, and other creatives is just the start. The more important task is leveraging this data to strike where your competition is weakest and find opportunities to seize. We’ll talk about how to spot these opportunities and use them to improve your marketing. You’ll learn the benefits of competitor tracking and why every business should get started with it.
We've rounded up the seven best competitor tracking software to help your company grow smarter, from niche tools to comprehensive platforms, we've got it here. Track emails, social media, trends, and more with these best-in-class tools.
