Wiggle
Marketing Strategy Breakdown

Logo of
Wiggle
An overview of
Wiggle
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Lifestyle
ecommerce industry.

Wiggle
Ecommerce Marketing Strategy

Interested to gather some elements regarding Wiggle ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -5,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 24 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Wiggle team!

Fun fact - they're using emojis in 23.53% of their emails - the main ones they use are 🌿.

We display here a overview of Wiggle email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'Kit that is a cut above' and 'A cut above the rest!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 56 on https://www.wiggle.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Recent marketing updates

Email Marketing

Social Advertising

Wiggle
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
24.0
characters

What about

Wiggle

then?

With their average of

24

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1705.20
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-5.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Wiggle

 gets a score of

-5.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

Your - Wiggle - Newsletter - Subscription - Introducing - of

Emoji use in subject lines

23.53
% of subject lines have emojis

Most popular emojis

🌿

🌿

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? Your subject line could also be the space to showcase your values. They're actually doing it by featuring some environmental emojis, such as ♻️, 🌳, 🌿 or 🍃.They seem to mainly use emojis they carefully pick to differenciate themselves from all the other DTC brand. Kudos!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Wiggle

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Featured Email Marketing Assets from

Wiggle

Kit that is a cut above

Kit that is a cut above

Email from

Wiggle

A cut above the rest!

A cut above the rest!

Email from

Wiggle

Up to 40% off next level kit

Up to 40% off next level kit

Email from

Wiggle

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Featured Ads and Paid Media Examples from

Wiggle

Wiggle
Wiggle

Feed Ad from

Wiggle

Wiggle
Wiggle

Feed Ad from

Wiggle

Wiggle
Wiggle

Feed Ad from

Wiggle

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.wiggle.com/

Domain Rating

56
This is the overall metric that matters most, as it sets
Wiggle
domain SEO authority.

It shows the power of
Wiggle
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.wiggle.com/
, as their domain authority is
56
, their score can be considered under average.

Here, for
https://www.wiggle.com/
, as their domain authority is
56
, their score can be considered average.

Here, for
https://www.wiggle.com/
, as their domain authority is
56
, their score can be considered pretty good! 🙌

Here, for
https://www.wiggle.com/
, as their domain authority is
56
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

81648
One of the most important metrics for
Wiggle
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
127561
) and their Domain Rating.

Total Keywords

127561
Why does this matter for
Wiggle
SEO strategy? 

This is the total number of keywords where 
Wiggle
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2065
The total number of domain who have a link to  
Wiggle
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Wiggle
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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"We offer much more value to our clients"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
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in 5'"
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what my competitors are doing
in 30s"
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