Wizz Air
Marketing Strategy Breakdown

Logo of
Wizz Air
An overview of
Wizz Air
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Sparkpost
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Lifestyle
ecommerce industry.

Wizz Air
Ecommerce Marketing Strategy

There’s a lot to learn from Wizz Air ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,8 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 48 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Sparkpost .

On Panoramata, we gather and analyze the entire Wizz Air email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were '40 contestants. 40% OFF. Today only for EuroWIZZon!' and 'Summer Adventure Sale: 20% OFF on 1 500 000 seats on selected flights'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 80 on https://wizzair.com/en-gb#/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Recent marketing updates

Email Marketing

Social Advertising

Wizz Air
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
48.0
characters

What about

Wizz Air

then?

With their average of

48

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

404.55
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Wizz Air

 gets a score of

-3.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Sparkpost

Most common words

on - selected - flights - 40 - Last - on

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Wizz Air

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Featured Email Marketing Assets from

Wizz Air

40 contestants. 40% OFF. Today only for EuroWIZZon!

40 contestants. 40% OFF. Today only for EuroWIZZon!

Email from

Wizz Air

Summer Adventure Sale: 20% OFF on 1 500 000 seats on selected flights

Summer Adventure Sale: 20% OFF on 1 500 000 seats on selected flights

Email from

Wizz Air

Join the UK in the celebrating the Queen's Platinum Jubilee with WIZZ

Join the UK in the celebrating the Queen's Platinum Jubilee with WIZZ

Email from

Wizz Air

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Featured Ads and Paid Media Examples from

Wizz Air

Wizz Air
Wizz Air

Feed Ad from

Wizz Air

Wizz Air
Wizz Air

Feed Ad from

Wizz Air

Wizz Air
Wizz Air

Feed Ad from

Wizz Air

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://wizzair.com/en-gb#/

Domain Rating

80
This is the overall metric that matters most, as it sets
Wizz Air
domain SEO authority.

It shows the power of
Wizz Air
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://wizzair.com/en-gb#/
, as their domain authority is
80
, their score can be considered under average.

Here, for
https://wizzair.com/en-gb#/
, as their domain authority is
80
, their score can be considered average.

Here, for
https://wizzair.com/en-gb#/
, as their domain authority is
80
, their score can be considered pretty good! 🙌

Here, for
https://wizzair.com/en-gb#/
, as their domain authority is
80
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

0
One of the most important metrics for
Wizz Air
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
0
) and their Domain Rating.

Total Keywords

0
Why does this matter for
Wizz Air
SEO strategy? 

This is the total number of keywords where 
Wizz Air
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Wizz Air
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Wizz Air
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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