You're looking for Email Ecommerce Marketing data for World Market? You're in the right place!
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 35 characters, they're doing just ok! World Market could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Responsys .
Fun fact - they're using emojis in 37.14% of their emails - the main ones they use are 👀 🌴 ☀️ 💐 ✨ 🐰.
On Panoramata, we gather and analyze the entire World Market email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'LAST DAY to save! ➞➞➞' and 'OPEN NOW to save on indoor furniture'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 78 on https://www.worldmarket.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
World Market
then?
With their average of
35
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
World Market
gets a score of
-3.8
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Responsys
Most common words
items - just - dropped - You - There - 15%
Emoji use in subject lines
Most popular emojis
👀 - 🌴 - ☀️ - 💐 - ✨ - 🐰
👀 - 🌴 - ☀️ - 💐 - ✨ - 🐰
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
LAST DAY to save! ➞➞➞
Email from
World Market
OPEN NOW to save on indoor furniture
Email from
World Market
🎆 NEW ARRIVALS 🎆
Email from
World Market
Feed Ad from
World Market
Feed Ad from
World Market
Feed Ad from
World Market
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
1 minute signup, no Credit Card required
with Mehdi, our founder
Our goal here is to make sure your can benchmark your competitors’ digital marketing strategy easily and compare automatically what they’re doing, how many emails they’re sending, how many ads they’re publishing, etc. You can also compare yourself amongst them - so you can see where you stand.
.jpg)
Understand the differences between Milled and MailCharts in this comparison review and find out which one best suits your needs.
Let’s take a closer look at some of the best marketing practices by Lululemon.
