Yüli
Marketing Strategy Breakdown

Logo of
Yüli
An overview of
Yüli
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Mailchimp
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Personal Care
ecommerce industry.

Yüli
Ecommerce Marketing Strategy

There’s a lot to learn from Yüli ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a good email marketing strategy - if we look at their Average Spam score, it's excellent - being at -5,3 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 41 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).

Fun fact - they're using emojis in 75.0% of their emails - the main ones they use are ✨ 🎉 💦 👄.

On Panoramata, we gather and analyze the entire Yüli email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'NEWNESS: Cellular Lip Conditioner Better Than Ever 👄' and 'Memorial Day Weekend Sale: 20% Off'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 23 on https://www.yuliskincare.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Recent marketing updates

Email Marketing

Social Advertising

Yüli
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
41.0
characters

What about

Yüli

then?

With their average of

41

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1336.95
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-5.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Yüli

 gets a score of

-5.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailchimp

Most common words

Only - Time - We - Do - Black - Than

Emoji use in subject lines

75.0
% of subject lines have emojis

Most popular emojis

✨ - 🎉 - 💦 - 👄

✨ - 🎉 - 💦 - 👄

What does it say about their email marketing strategy - especially on their subject lines? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.They're using Happiness emojis (think about 🤗, 👍, 🥳 or 🎉 for example) to also connect with their audience, share good news and positivity with their audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Yüli

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Featured Email Marketing Assets from

Yüli

NEWNESS: Cellular Lip Conditioner Better Than Ever 👄

NEWNESS: Cellular Lip Conditioner Better Than Ever 👄

Email from

Yüli

Memorial Day Weekend Sale: 20% Off

Memorial Day Weekend Sale: 20% Off

Email from

Yüli

Final Hours: 20% Off Elixirs 💦

Final Hours: 20% Off Elixirs 💦

Email from

Yüli

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Featured Ads and Paid Media Examples from

Yüli

Yüli
Yüli

Feed Ad from

Yüli

Yüli
Yüli

Feed Ad from

Yüli

Yüli
Yüli

Feed Ad from

Yüli

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.yuliskincare.com/

Domain Rating

23
This is the overall metric that matters most, as it sets
Yüli
domain SEO authority.

It shows the power of
Yüli
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.yuliskincare.com/
, as their domain authority is
23
, their score can be considered under average.

Here, for
https://www.yuliskincare.com/
, as their domain authority is
23
, their score can be considered average.

Here, for
https://www.yuliskincare.com/
, as their domain authority is
23
, their score can be considered pretty good! 🙌

Here, for
https://www.yuliskincare.com/
, as their domain authority is
23
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

8
One of the most important metrics for
Yüli
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
93
) and their Domain Rating.

Total Keywords

93
Why does this matter for
Yüli
SEO strategy? 

This is the total number of keywords where 
Yüli
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

164
The total number of domain who have a link to  
Yüli
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

23
What's a backlink? A link from another domain that redirect to  
Yüli
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

23

Backlinks NoFollow

10

Backlinks Redirect

0

Backlinks Images

1

Backlinks Frame

0

Backlinks Form

0

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growth

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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WooCommerce

WooCommerce

Transforms your WordPress website into an online store.

shop

More details →
WordPress

WordPress

WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.

cms

More details →

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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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