Zazzle
Marketing Strategy Breakdown

Logo of
Zazzle
An overview of
Zazzle
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
(soon)
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Accessories
ecommerce industry.

Zazzle
Ecommerce Marketing Strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Zazzle, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

The datapoints we have collected on their email marketing strategy leads to think that they're pretty good! For instance, regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 40 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Zazzle improve their open rate, especially on mobile devices.

Fun fact - they're using emojis in 27.78% of their emails - the main ones they use are 👋 😍 🌷 📱 👫.

We display here a overview of Zazzle email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were '📱Your EXCLUSIVE 25% Off Only in the Zazzle App!' and 'Happy Memorial Day! Take 20% Off Everything!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 89 on https://www.zazzle.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Recent marketing updates

Email Marketing

Social Advertising

Zazzle
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
40.0
characters

What about

Zazzle

then?

With their average of

40

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1062.13
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Zazzle

 gets a score of

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

About - the - People... - Celebrate - Journey - with

Emoji use in subject lines

27.78
% of subject lines have emojis

Most popular emojis

👋 - 😍 - 🌷 - 📱 - 👫

👋 - 😍 - 🌷 - 📱 - 👫

What does it say about their email marketing strategy - especially on their subject lines? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.Our favourite kind of emojis to use in a subject line, for sure. The "Happiness" kind. Even if they're not the most performant, these emojis are clearly showing the brand spirit and try to connect with the audience, on a emotionnal level. These emojis could be, for example, 🤗, 👍, 🥳 or 🎉.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Zazzle

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Featured Email Marketing Assets from

Zazzle

📱Your EXCLUSIVE 25% Off Only in the Zazzle App!

📱Your EXCLUSIVE 25% Off Only in the Zazzle App!

Email from

Zazzle

Happy Memorial Day! Take 20% Off Everything!

Happy Memorial Day! Take 20% Off Everything!

Email from

Zazzle

The Best Cards Come from the Heart

The Best Cards Come from the Heart

Email from

Zazzle

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Featured Ads and Paid Media Examples from

Zazzle

Zazzle
Zazzle

50% Off Custom Favor Stickers

50% Off Custom Favor Stickers

Feed Ad from

Zazzle

Zazzle
Zazzle

50% Off Custom Favor Tags

50% Off Custom Favor Tags

Feed Ad from

Zazzle

Zazzle
Zazzle

👶 Share your big news with family and friends in a unique way.

Custom Pregnancy Announcement

Custom Pregnancy Announcement

Feed Ad from

Zazzle

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.zazzle.com/

Domain Rating

89
This is the overall metric that matters most, as it sets
Zazzle
domain SEO authority.

It shows the power of
Zazzle
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.zazzle.com/
, as their domain authority is
89
, their score can be considered under average.

Here, for
https://www.zazzle.com/
, as their domain authority is
89
, their score can be considered average.

Here, for
https://www.zazzle.com/
, as their domain authority is
89
, their score can be considered pretty good! 🙌

Here, for
https://www.zazzle.com/
, as their domain authority is
89
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

5117643
One of the most important metrics for
Zazzle
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
3382961
) and their Domain Rating.

Total Keywords

3382961
Why does this matter for
Zazzle
SEO strategy? 

This is the total number of keywords where 
Zazzle
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

124508
The total number of domain who have a link to  
Zazzle
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

173785967
What's a backlink? A link from another domain that redirect to  
Zazzle
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

173353567

Backlinks NoFollow

62872707

Backlinks Redirect

261061

Backlinks Images

63806294

Backlinks Frame

8181

Backlinks Form

141986

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Personalized gifts industry is up and blooming with innovative brands offering unique and bespoke styles. Personalised gifts allow customers to write their own little messages, include the receiver’s name, send a gift video, or choose the wrapping they want the retailer to use. Take these brands for example: uncommon goods, Getting Personal, Folksy, and Smartbox France among many others.

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