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The market for swimwear is booming and brands are taking note. Underwear and athleisure companies have introduced swimwear lines to tap into the interest in bikinis, rashguards, and swimsuits. By 2025, swimwear’s market is expected to balloon to $21B.Â
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There’s intense competition between swimwear brands and more brands are coming into the market. However, the upside is that it’s also an extremely lucrative business to be in. Swimwear ecommerce brands just need to be smart with their marketing strategies in order to attract their target audience and turn them into loyal customers.Â
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In this guide, we’ll cover email marketing best practices such as highlighting trending items, sharing your team’s favorite pieces, and offering mix-and-match swimwear, as well as using paid media best practices from esteemed brands like Frankies Bikinis and Kitty and Vibe.
We reviewed dozens of swimwear brands’ practices to find the best examples for email marketing and advertising in the swimwear industry, ensuring you get the freshest and most detailed information you need to scale your swimwear brand.Â
Swimwear is a bustling category that’s highly susceptible to trends. Factors that influence swimwear are the surge in participation in water sports and beach activities and the movement towards sustainability via recycled materials. There are also new factors like the need for period and leak-proof swimsuits and size inclusivity. Active swimwear can open new revenue channels, as well.Â
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Because of the swimwear ecommerce’s competitiveness, brands need to differentiate themselves and make their value proposition clear. Swimwear brands also need to hone in on a target market and find the most effective channels to connect with their audience. In direct-to-consumer ecommerce, email marketing and paid ads are the most powerful tools you can have in your arsenal.
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However, advice meant for other industries may not apply to the special challenges that swimwear brands face. This is where we come in.
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The goal of this marketing playbook is to bring you valuable insights and present a well-crafted, informative resource that will assist you in navigating the dynamic industry of swimwear ecommerce marketing.
We’re making this report available for free to everyone thanks to the capabilities of our platform, Panoramata.co.
Panoramata is the ultimate platform to monitor your competitors marketing strategy and to find e-commerce inspiration based on what the best brands are doing.
