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The direct-to-consumer business model has experienced a huge spike in recent years. Digital native brands are rivaling big names showing how ecommerce has leveled the playing field. Travel accessory brands are no exception and are enjoying this rise in online sales.Â
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However, succeeding in ecommerce takes a lot of know-how, especially in a competitive industry like travel accessories and luggage, which is why we’ve put together this marketing playbook to guide you through the latest practices followed by notable travel accessory companies.
We reviewed dozens of travel accessory brands’ practices to find the best examples for email marketing and advertising in this unique industry, ensuring you get the freshest and most detailed information you need to scale your travel accessory brand.Â
We live in an era where travel is at its most accessible and affordable. There’s a huge market in travel and travel-related products as people are traveling more than ever and they want to travel in style. Getting from point A to point B isn’t enough; the journey must be seamless.Â
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Enter: travel accessory brands. They know their target market and are manufacturing durable carry-ons, spacious bags, and versatile packing cubes. To their audience, functionality is just as important as style so they cater to those needs accordingly. High-resolution photos and 360-degree views of products are the norm.Â
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Bags and luggage are offered in multiple colors, too, for more personalization. New trends have also made their way to the industry such as packing videos and user-generated content.
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Aside from these, there are several techniques employed by the most sought-after brands in the travel industry to reach and convert their potential customers. You can find these techniques in our travel accessory marketing playbook.
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The goal of this marketing playbook is to bring you valuable insights and present a well-crafted, informative resource that will assist you in navigating the dynamic industry of travel accessory ecommerce marketing.
We’re making this report available for free to everyone thanks to the capabilities of our platform, Panoramata.co.
Panoramata is the ultimate platform to monitor your competitors marketing strategy and to find e-commerce inspiration based on what the best brands are doing.
