Track your competitors’ website changes

Curious about your competitors' websites and what changes they’ve made recently? You're unsure how their website was looking like the previous holiday season? The only problem is, that you weren’t able to save a screenshot for your before-and-after comparison to learn their tactics.

Even if you took that screenshot... do you remember where is it? With Panoramata, you’ll never need to do it manually and think about this again.

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★★★★★

"I'msaving a day a week.
I don't miss anything anymore and don't have to think about tracking competitors."
★★★★★

"It's crazy good and easy to use, we can track everything! I feel like a Sherlock Holmes for emails, ads & landings"
★★★★★

"It's way easier to plan my content calendareven for events such as Christmas or Black Friday"

Automatically save and monitor website changes

Track automatically any change made on your competitors website without having to think about it. Panoramata saves the full screenshot and monitors changes made to a brand’s homepage automatically and kept safely on a single tab that you can filter by date, compare automatically, save and share. 

Dashboard mockup
Dashboard mockup

Have a side-by-side comparison of the homepage

Compare easily all the changes over time so you can understand and get insights on what they've changed. The platform automatically detects whenever changes have been made to a website and saves a copy thereafter. Using the date filter, you can simply drag side to side and see directly what changes took place.

Access an archive of website screenshots

Access the whole history of website changes over time, classified by date. There’s a dedicated section for the archive of all the website screenshots. It’s like a photo gallery that’s always available should you need to see backward on their campaigns.

Dashboard mockup

Competitors tracking in one single platform

If you subscribe to everything, you won't stay of top of anything. You won't even get your own strategic work done. Let us spy for you so you can invest directly your time finding out what you should do, rather on checking what your competitors are doing.

What our customers say

Join 4,000+ companies & start tracking your competitors instantly in one place.
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

Get a customized presentation sent to your email ›

You'll receive a customized presentation and insights about your competitors, sent straight to your inbox.

Let's go!

Your competitive advantage for performance marketing, delivered in your dashboard and to your inbox*

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & email automations breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

track discounts

Ads monitoring

On several networks (Meta, Display, Pinterest, Tiktok, LinkedIn), monitor the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using.

growth

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Too busy right now?

Remind yourself to come back later via email.

FAQs

Everything you need to know. Can’t find the answer you’re looking for? Please open the chat and let us know!
What is considered a website change exactly?

Website changes are the result of redesigning, or just updating the website’s content, structure, layout, and navigation to improve its performance or its conversion rate. Website changes are interesting in a marketing perspective, especially when benchmarking your competitors: it allows you to understand the main strategic shifts your competitors are making, if their proposition value is changing and how they adapt in the main promotional periods (Black Friday, Mothers Day, Fathers Day, etc.)

Can I try Panoramata with a free trial?
You can get started for free on the platform any time: you'll access a limited version of the platform, but enough to understand which data we can provide, so you can get started!
Do I need to commit annually to try Panoramata?
Not at all! All our plans exist on a monthly basis, without commitment. We understand that things change. You'll be able to cancel your plan at any time directly on the platform, no question asked. 
How can you track website changes on Panoramata?

To track website changes on Panoramata, you can go to a specific brand page, and click on the “Landings” tab. Each brand has a screenshot of their homepage, available in desktop and mobile versions. You can click on a specific page and compare the changes made within a certain period side by side. You can also add any page to a list you’ve created on your account by clicking the “Add to List” button just above the page (right side). You can also access the “Archives” folder just above the page (left side) to have a gallery view of previous versions that have been detected by the platform.

Can I use Panoramata with my team?
Of course! Panoramata works better when your whole team (teammates, freelancers, etc.) uses it. Sharing it, you're the cool person who helps everyone save time! Each paid account comes with several seats, so you can onboard and invite your team right away and collaborate right from the platform.
Can I track any kind of competitor?
Yes! We're tracking more and more companies on the platform every day - if a brand is missing, let us know and we'll add them right away.
Can I ask to track a new competitor?
Anytime! Within the platform, you'll be able to submit new requests and we'll handle this for you right away!
What can you track on my competitors?
Our goal is to provide you with a global marketing overview of your competitors' activity: amongst our most popular datapoints, you'll find emails, ads, flows, SMS, prices, catalogs, landing pages, etc.

The performance marketing intelligence platform

Monitor your competitors' digital marketing strategy

We track more than 18k companies from all industries and countries — so you can finally understand what your competitors are doing, without wasting the time that you should be strategizing on your own brand looking at your competitors.

We got you covered.

1
spy any brand strategy
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Get access to  live data and trend changes on emails, ads and landing pages

Your inbox is already so full of everything else. You can't possibly expect it to be your competitive advantage tool, but we can be.

Panoramata is your competitive advantage for digital marketing, delivered in your dashboard and to your inbox, 20 times faster than it would take to gather this information yourself.

Get marketing insights on your competitive landscape.

All this brand spying takes a ton of time, effort, and organization.

That, and your Desktop is stuffed with random screenshots.

Even if you only spend a couple hours here and there checking up on your competitors, that’s time you could be using to dream up and launch new campaigns.

So fire yourself from the role of “Competitor Detective”...  and let Panoramata track your competitors FOR you.

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compare yourself vs competitors