Webinar:

How to Create the Perfect Content Calendar

By the end of this session, I want you to feel confident in creating a three-month content calendar that keeps you organized and helps you generate revenue.

Why Planning Your Marketing Content Calendar Ahead Is A Good Thing

1. Avoid Last-Minute Chaos

If you wait until the last minute to churn out content, you lose the chance to fine-tune and learn from your results. Planning ahead makes room for optimization and bigger wins.

2. Drive Real Results

Your content shouldn’t just entertain—it should drive revenue and create new opportunities for your business. By building a content calendar, you’ll attract and engage your audience, then turn that engagement into sales.

3. Stay Ahead of Competitors

If you plan your content three months ahead, you leave room to adjust if something changes in your market. The best brands and agencies map out content quarterly. That way, they can tweak campaigns, jump on trends, and still stay on track.

Key Steps to Build Your Three-Month Content Calendar

1. Identify Important Dates and Events
   • Think about big events or holidays: Black Friday, Christmas, Mother’s Day, back to school, and so on. You don’t want these to catch you by surprise.
   • Mark them on your calendar, and include any smaller or regional occasions that matter to your audience.
2. Look at Competitors’ Past Content
   • Check your competitors’ emails, ads, and landing pages from the same period last year or even two years back.
   • Pay special attention to campaigns that ran on multiple channels (like email AND ads) at the same time. If they repeated those campaigns year after year, they’ll likely do it again. That’s a huge clue for what resonates with your shared audience.
3. Ask the Right Questions
   • What events did they highlight last year that they didn’t the year before?
   • What did they improve or expand?
   • Which promotions or key messages did they repeat?
   • If your competitors keep pushing a certain event or topic, it probably works for them—and can inspire you, too.
4. Review Your Own Past Performance
   • Which events or topics drove the most revenue or engagement for you?
   • Which content got the best response from your email list, social channels, or website visitors?
   • Reuse that material whenever possible. It’s a massive time-saver. If something already worked well, update or repurpose it instead of starting from scratch.
5. Plan with a Simple Weekly Matrix
   • Create a quick chart by week for the next three months. Add important dates and big ideas you want to share.
   • Decide how often you’ll talk about each idea (at least twice for important events).
   • Mark where you already have content ready, and see where you have gaps. Fill those gaps by creating or repurposing pieces that can energize your audience.

Marketing Content Calendar Tips

Reuse and Repurpose (“1 = 3”)

One piece of content can spawn three or more different materials. Turn a blog post into a social media thread, an email newsletter, or a short video. This approach saves time and helps you stay consistent in your messaging.

Plan At Least Two Content Pieces Per Week

Whether it’s a blog post, a short video, an email, or a social media update, aim for two pieces of content every week. This consistent rhythm keeps your brand fresh in people’s minds.

Gather Inspiration the Smart Way

You don’t have to spend hours digging through emails and ads on your own. Try to keep a reference or “swipe file” of great content. If you see something cool in your market—or even from a different industry—save it. You’ll build a library of ideas to spark new concepts whenever you plan.

How Panoramata Helps

Instead of manually checking everything your competitors do, you can let Panoramata do the hard work for you. Panoramata:

• Tracks your competitors’ emails, ads, landing pages, homepages, and catalog updates—all in one place.
• Organizes those findings so you see exactly what’s new, what changed, and what events or promotions your competitors highlight.
• Suggests upcoming moves your competitors might make again, based on past patterns.

It’s like having a secret roadmap to stay two steps ahead without wasting time.