Build Perfect Landing Pages & Boost Conversions

Here's what we'll cover:

1. Regularly Check Competitors. Look at new ads, new landing pages, and any updates.
2. Note Their Target Audiences. See what different angles or objections they address.
3. Identify Winning Pages. If they run an offer or landing page for a long time, it’s probably successful.
4. Compare Page Versions. Watch for layout tweaks, headlines, or special offers.
5. Save Inspiration. Keep a reference file or use a platform that lets you collect examples in one spot.
6. Anticipate Seasonal Campaigns. Look at past promotions, as many brands repeat them.

Following these steps, you’ll create better landing pages with less guesswork.

Why Landing Pages Matter

• They show your competitors’ focus. You can see who’s serious about paid marketing just by checking who uses dedicated landing pages.
• They improve your ROI. Sending ad traffic to a homepage is rarely the best approach. Having a clear, specific landing page can really boost results.
• They keep evolving, risk free. Creating a single landing page isn’t a one-and-done project. You can always improve it and test new versions.

Using Competitive Intelligence for Landing Pages

When you analyze your competitors’ landing pages, you can:

1. Identify their main value proposition. See which features or pain points they highlight.
2. Spot which audiences they target. If they’re running different landing pages for runners, coffee drinkers, or families, you’ll know they’re segmenting.
3. Track how often they update or tweak pages. This shows what’s working, what isn’t, and which pages perform best for them.
4. Save time and get ideas. By seeing what resonates with others, you can gather proven insights for your own strategy.

Consistency is Key

It’s useful to monitor your competitors not just once, but regularly. This way, you’ll see:

• New pages they launch
• Pages they modify or retire
• Pages they keep using (because they’re likely winning)

Over time, you’ll spot trends in your competitors’ strategies. You’ll see which experiments failed and which succeeded, then apply those lessons to your own campaigns.

Step One: Check Their Ads

Every ad usually points to a landing page. If you do this manually, you’ll have to click each ad and note the URL it leads to. It’s time-consuming but doable.

With a platform like Panoramata, you can see all your competitors’ ads in one place and automatically pull up their landing pages. You can also compare older versions of those pages to the current ones.

Example: AG1 (Athletic Greens)

AG1 sells a single supplement product in several ways. They create different ads and landing pages for:

• People who already take supplements
• Families looking for healthy gifts
• Folks needing an afternoon energy boost
• Anyone worried about taste
• Runners

Each segment gets its own landing page showcasing a specific benefit. This approach:

• Targets different concerns, like taste or energy
• Shows you how they address buyer objections
• Reveals which audiences they value most

This is a huge advantage over sending everyone to the same homepage.

Example: ClickUp

ClickUp is known for its project management software. On Panoramata, you can see a list of all ClickUp’s landing pages, including new ones. For instance, they created an AI landing page, which they introduced in April. You can see exactly when they started advertising it, how it changed, and whether they kept running ads to it (indicating success).

Tracking Page Changes

Platforms like Panoramata store snapshots of your competitors’ landing pages and let you compare them side by side. This helps you see:

• New offers or promotions
• Reworked copy or layouts
• Seasonal adjustments (like Black Friday deals)
• Whether they pivoted to a fresh angle or audience

If they keep pushing the same landing page or regularly update it, chances are it works well for them.

Finding Inspiration Beyond Direct Competitors

On Panoramata, you can also search by theme or keyword (e.g., “Black Friday,” “gift guide”) to see a range of landing pages from different brands. This is useful for discovering best practices outside your usual competitive set.

Anticipating Seasonal Campaigns

Some brands reuse the same approach year after year. If you look at previous versions of a page (say for Black Friday or Valentine’s Day), you’ll see the same headlines, discount codes, or layouts resurface each season. By monitoring these patterns, you can predict your competitors’ moves and prepare your own campaigns earlier and more effectively.

More Than Landing Pages

In Panoramata (and similar tools), you can track more than landing pages:

• Ads (Facebook, Instagram, TikTok, Google, and more)
• Emails (subject lines, send frequency)
• Pricing, catalogs, SEO metrics

You get a comprehensive view of each competitor’s marketing strategy. For landing pages specifically, you can also bookmark the ones you like (like a “Pinterest board” for marketing assets), so you’re never hunting through Slack or old emails to find that great page you saw.

Final Thoughts

If you’d like to learn more or see a demo of how Panoramata helps you track competitor landing pages automatically, feel free to book a call or connect on LinkedIn.

Wherever you are in the world, have an amazing day, and I hope these insights help you craft high-performing, well-targeted landing pages!