How to Get The Best Ideas From Your Competitors, and Adapt Them For You

What we'll cover:

• Don’t copy blindly—adapt and refine competitor ideas.
• Track what’s repeated over time; that’s where the real value lies.
• Focus on big wins that inform your main marketing decisions.

Why Look at Competitors?

No matter your niche or budget, you can benefit from watching your competitors.

They often test tons of ideas and strategies.

Instead of copying everything, your goal is to find the “best of the best”—the ads, landing pages, email campaigns, or value propositions that clearly succeed.

That way, you avoid drowning in too much data.

We only want the gold nuggets 🤌

Of Course, Don’t Copy Blindly

If you simply lift every detail from another brand, you’ll miss vital context:

• You won’t know why they chose that angle.
• You won’t see the changes they tried before.
• You won’t know if they’re still testing or if they’ve found a proven winner.

Instead, look for patterns. Notice what they repeat month after month—those are likely winners.

Then, adapt these proven ideas to fit your brand and audience.

Two Key Ways to Use Competitor Insights

1. Reverse Engineer Their Marketing
   Don’t stop at admiring a single ad. Look at the ad’s design, headline, and copy. Also check the landing page. Is there a form? Are there more offers once someone clicks? Do they mention benefits, pricing, or testimonials?
2. Use Their Ideas as Inspiration
   Once you see consistent messages, funnel steps, or styles they repeat, you know these are likely profitable. Pull the best elements for your own campaigns. This helps you test with more confidence.

What to Look For (and Why)

1. Value Propositions
   • Watch how competitors change their homepages or main slogans over time.
   • Notice if they shift toward new benefits or audiences.
   • Track anything that pops up on both their homepage and their ads or emails. Consistency means it’s central to their strategy.
2. Website Updates
   • Snapshots of before-and-after pages reveal exactly what competitors kept, removed, or replaced.
   • If they suddenly push a subscription model or highlight an upsell, that’s a clue it may be working.
   • Look for repeated patterns that signal a big win, like fewer steps in checkout or bold calls-to-action.
3. Ad Campaigns
   • Spot common threads, such as the same landing page or the same offer repeated.
   • Do they rely on user-generated content (UGC)? Do they use a specific discount or design?
   • If they keep running a particular style—like “P.O.V.” short videos or testimonial ads—it probably works.
4. Email Marketing
   • Check how often they send emails (weekly, daily, monthly).
   • Notice if they have a cycle of product promotions, ingredient breakdowns, or benefit-focused messages.
   • If you see a pattern repeated over and over, it’s likely profitable.
5. Seasonal Campaigns
   • Look at past promotions for Black Friday, holiday sales, or other seasonal events.
   • Compare one year to the next. If they use similar offers or discount levels each time, that’s a proven formula.
6. Channel Focus
   • Monitor which channels they consistently use (Facebook ads, email, SEO, affiliates, influencer partnerships, etc.).
   • If they stick to certain channels, that suggests those channels bring them results.

The Power of Consistency

Consistency is your biggest ally in uncovering top-performing ideas:

• If you see the same ad or webpage approach repeated, that’s a proven angle.
• If they removed certain elements or changed them, you can guess those weren’t performing well.

By tracking changes over weeks or months, you’ll know if they’re testing or doubling down on a winner.

Putting It All Together: A Simple Process

1. Explore Competitor Strategies
   • Gather data on their websites, ads, emails, and social posts over time.
2. Identify Their Best Practices
   • Look for repeated offers, designs, or messages.
3. Position Yourself
   • Decide how you can adapt their best approaches to match your brand voice, products, and audience.
4. Decide and Implement
   • Use their insights to make smarter moves in your own campaigns.
   • Keep testing, tracking, and refining.

How Panoramata Can Help

Manually gathering all this data can be time-consuming. A platform like Panoramata tracks and analyzes competitor activity automatically:

• It collects changes to their websites, ads, and email campaigns.
• It highlights repeated patterns so you know what they do most often.
• It gives you insights on common trends, possible next steps, and evergreen tips.
• It saves you hours of manual work and guesswork.

If you’d like to see it in action, you can book a demo. We’ll walk you through the system so you can quickly spot your competitors’ best ideas and adapt them to your own marketing. I hope this helps you run smarter, more informed campaigns.

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