How To Understand Your Competitors Marketing Strategies (For Real)

We’ll look at practical ways to gather insights from what your competitors do and figure out how and why they do it.

How To Analyze your Competitors, The Right Way

1. Decision-Making Is Tough
Running a business means dealing with many unknowns. Looking at your competitors can help you make smarter decisions without relying on luck.

2. Focus on Insights, Not Everything
You won’t learn every detail of your competitors’ finances or internal operations. And that’s okay.

Your goal is to find the few key things that truly help you make better marketing decisions.

3. Do It Consistently
You’ll see real patterns only when you track competitors over time. Quick snapshots can fool you. Repeated, organized tracking reveals trends, so you can see what they keep doing, what they drop, and what they change.

How To Understand What They're Up To

1. Identify Key Changes

• Look at changes in their website, ads, and content.
• Pay attention to how they rewrite headlines, shift features around, or launch new campaigns.

2. Turn Data into Insights

• Don’t just collect facts—interpret them.
• Ask: Why did they run this promotion again? Did they remove certain product lines or emphasize new ones? Are they focusing on a new audience?

3. Adapt Strategies for Your Own Advantage

• If you see them pushing the same discount or theme repeatedly, it probably works.
• If they dropped a campaign or cut a product line, it may not have met their goals.

4. Take Action

• Use what you learn to improve your website, ads, email campaigns, or content strategy.
• Every insight should guide a specific marketing decision.

Common Marketing Decisions Competitor Insights Can Help

1. Refining Your Value Proposition
   • Check their homepage messaging.
   • See what benefits they highlight and what objections they address first.
   • Notice how often they change or keep a particular message—if they keep it, it’s likely working well.
2. Updating Your Website for Better Conversions (CRO)
   • Look at their product and pricing pages.
   • Study how they arrange calls-to-action or show delivery options.
   • Watch what layout or wording they stick with over time.
3. Launching a New Campaign
   • Review their past campaigns: Did they change the landing page or run the same offer repeatedly?
   • Repeated campaigns often mean success.
   • Look at which hooks or angles they reuse.
4. Improving Email or Social Channels
   • Track how often they send newsletters, promotions, or tutorials.
   • Spot patterns: do they always send a weekend roundup or a Tuesday tip?
   • Adapt only what seems to work well for their audience.
5. Planning Content
   • Observe topics they mention across seasons or holidays (like Black Friday or Mother’s Day).
   • Check if they post earlier each year or repeat a topic.
6. Picking the Right Acquisition Channel
   • See which channels (social ads, influencer marketing, affiliates, email, etc.) they focus on.
   • Try to match each channel to specific products or offers.
   • Consistency in a channel usually signals it’s bringing them results.

How Panoramata Helps

Manually tracking your competitors’ emails, ads, and website changes can take lots of time. Panoramata automates this process so you can:

1. Save Time
   • Get summaries of competitor updates without hunting down data yourself.
   • See who sends the most emails, runs the most ads, or offers the biggest discounts.
2. Benchmark Easily
   • Compare all your competitors at a glance.
   • Check how active they are and how your activity measures up.
3. Track Content Calendars
   • View all competitor updates on a timeline or calendar.
   • Search by events or keywords (like “Valentine’s Day”) to see when they start promoting.
4. See Website Changes
   • Quickly compare old vs. new versions of a competitor’s homepage or product page.
   • Spot design or copy changes they continue to test and keep.
5. Organize Your Observations
   • Save and categorize competitor emails, ads, and messages, like a “Pinterest board” for marketing ideas.
   • Quickly find relevant examples whenever you need inspiration.
6. Get Actionable Insights
   • Panoramata doesn’t just collect info—it interprets it.
   • See what you can improve to stay ahead.
   • Use the built-in assistant to ask detailed questions like, “Which competitor offered the biggest summer discount?”

Panoramata simplifies this process by giving you clear, consistent updates without the hassle of doing it all manually. I hope you’re excited to apply these ideas. Keep learning from your competition, and take action to keep growing your brand.