Acne Studios is a Stockholm-based fashion house with a multidisciplinary approach. Through founder and Creative Director Jonny Johansson’s interest in photography, art, architecture and contemporary culture, an alternative path has been found, turning Acne Studios into a well-respected creator of ready-to-wear, magazines, furniture, books and exhibitions.
The collections are defined by Jonny Johansson’s signature juxtaposing design and attention to detail, with an emphasis on tailoring and an eclectic use of materials and custom-developed fabrics. The collections cover men’s and women’s ready-to-wear, footwear, accessories and denim.
You can access here some of the data we collect on Acne Studios ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.
We display here a overview of Acne Studios email marketing strategy - along with other brands from the Fashion industry.
You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.
Acne Studios uses a simple tactic in their email marketing strategy, that focuses on all their collection: most of their subject lines are about collections, seasons, their products, looks or upcoming events to create curiosity and anticipation.
Here are four examples from 2023 where the subject lines mention 2024. From left to right, the emails were sent on 22.06.2023, 26.09.2023, 27.09.2023, and 29.09.2023 respectively.
Here are the subject lines of the four emails from left to right:
Why do they apply this approach?
The goal is to create excitement, make subscribers anticipate future looks, feel special and for sure, this practice will encourage more people to open the emails over time, as this creates curiosity.
These emails make them believe they will see collections, trends, or events early, and that they are among the first to discover next year's offerings.
Acne Studios varies the subjects of their emails. Here is a list of eight emails sent between 26.06 and 03.08.2024.
Why is this practice worth applying? It keeps your audience engaged by offering diverse content. This approach targets different interests, encourages regular email opens, and boosts sales by meeting individual customer preferences.
Average subject length
What about
Acne Studios
then?
With their average of
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Acne Studios
gets a score of
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Most common words
Emoji use in subject lines
Most popular emojis
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Knitwear
Email from
Acne Studios
Fan Print
Email from
Acne Studios
Final days of sale
Email from
Acne Studios
A collage of moods and feelings. #AcneStudiosFW22 men’s collection, photographed by Harley Weir. Click to discover.
Feed Ad from
Acne Studios
For warmth, protection and pleasure. #AcneStudiosFW22 men’s collection has arrived in stores and online.
Feed Ad from
Acne Studios
The surreal meets the mundane. Introducing #AcneStudios collaboration with Martin Laborde. Click to discover.
Feed Ad from
Acne Studios
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Here are some of best examples of email marketing campaigns from brands of different industries - fashion, health & wellness, home, personal care, and lifestyle. Dig in and get inspired in creating your next Labor Day newsletter.
