You can access here some of the data we collect on Quiksilver ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.
They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,1 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 37 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Quiksilver improve their open rate, especially on mobile devices.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Adobe campaign .
We display here a overview of Quiksilver email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Quiksilver x Stranger Things: Drop Two Is Here!' and 'Quiksilver x Stranger Things: Character Wardrobe'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 73 on https://www.quiksilver.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.
Average subject length
What about
Quiksilver
then?
With their average of
37
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Quiksilver
gets a score of
-3.1
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Adobe campaign
Most common words
NERF - Youth - Boardshorts - Where - Radical - New
Emoji use in subject lines
Most popular emojis
(soon)
(soon)
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Quiksilver x Stranger Things: Drop Two Is Here!
Email from
Quiksilver
Quiksilver x Stranger Things: Character Wardrobe
Email from
Quiksilver
Surf More In Freedom Waves Boardshorts
Email from
Quiksilver
For the beach, your books, and beyond, our collection of backpacks take you from morning bell to afternoon swell. No cheating here, each option is a lesson in function-first design and durability.
Feed Ad from
Quiksilver
For the beach, your books, and beyond, our collection of backpacks take you from morning bell to afternoon swell. No cheating here, each option is a lesson in function-first design and durability.
Feed Ad from
Quiksilver
Enter to WIN the ultimate Waterman's wardrobe. Whether you're chasing waves or bait balls, this is the collection for you.
Feed Ad from
Quiksilver
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
1 minute signup, no Credit Card required
with Mehdi, our founder
An email marketing agency will help you not just with open and click rates for campaigns; they’ll connect you with your target audience and convert them into customers.
Here's a step-by-step guide on how to truly analyze your competitors' marketing strategy.
Imagine if every click on the internet could lead directly to your Ecommerce store, every link a pathway to increased sales and visibility. It's not just a dream – it's the power of effective Ecommerce backlinking. In this article, we'll uncover the secrets to building e-commerce backlinks that pack a punch.
