Adwoa Beauty
Marketing Strategy Breakdown

Logo of
Adwoa Beauty
An overview of
Adwoa Beauty
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Mailchimp
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Personal Care
ecommerce industry.

Adwoa Beauty
Ecommerce Marketing Strategy

Here are some marketing takeaways for Adwoa Beauty.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 25 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Adwoa Beauty team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).

Fun fact - they're using emojis in 21.88% of their emails - the main ones they use are 😍 📣 💨 ✨ 🙌 🎁.

We display here a overview of Adwoa Beauty email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'this deal won't last long✨' and 'too good to pass up'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 59 on https://www.adwoabeauty.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Recent marketing updates

Email Marketing

Social Advertising

Adwoa Beauty
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
25.0
characters

What about

Adwoa Beauty

then?

With their average of

25

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

466.67
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Adwoa Beauty

 gets a score of

-2.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailchimp

Most common words

hair - is - growth - your - eoy - out

Emoji use in subject lines

21.88
% of subject lines have emojis

Most popular emojis

😍 - 📣 - 💨 - ✨ - 🙌 - 🎁

😍 - 📣 - 💨 - ✨ - 🙌 - 🎁

Yes, these emojis are pretty. But what are their usage telling us? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategyThere are emojis that are triggering emotions without having to read tbhe rest of the subject line. The "Happiness" emojis are one of this kind (think about 🤗, 👍, 🥳 or 🎉). For sure, they're helping them connect with their audience on a emotionnal level - and might be part of their branding as well!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Featured Email Marketing Assets from

Adwoa Beauty

this deal won't last long✨

this deal won't last long✨

Email from

Adwoa Beauty

too good to pass up

too good to pass up

Email from

Adwoa Beauty

adwoa insiders' get a head start 💨

adwoa insiders' get a head start 💨

Email from

Adwoa Beauty

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Featured Ads and Paid Media Examples from

Adwoa Beauty

Adwoa Beauty
Adwoa Beauty

Feed Ad from

Adwoa Beauty

Adwoa Beauty
Adwoa Beauty

Feed Ad from

Adwoa Beauty

Adwoa Beauty
Adwoa Beauty

Feed Ad from

Adwoa Beauty

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.adwoabeauty.com/

Domain Rating

59
This is the overall metric that matters most, as it sets
Adwoa Beauty
domain SEO authority.

It shows the power of
Adwoa Beauty
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.adwoabeauty.com/
, as their domain authority is
59
, their score can be considered under average.

Here, for
https://www.adwoabeauty.com/
, as their domain authority is
59
, their score can be considered average.

Here, for
https://www.adwoabeauty.com/
, as their domain authority is
59
, their score can be considered pretty good! 🙌

Here, for
https://www.adwoabeauty.com/
, as their domain authority is
59
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

4190
One of the most important metrics for
Adwoa Beauty
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
878
) and their Domain Rating.

Total Keywords

878
Why does this matter for
Adwoa Beauty
SEO strategy? 

This is the total number of keywords where 
Adwoa Beauty
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

75
The total number of domain who have a link to  
Adwoa Beauty
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1521
What's a backlink? A link from another domain that redirect to  
Adwoa Beauty
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1477

Backlinks NoFollow

533

Backlinks Redirect

40

Backlinks Images

164

Backlinks Frame

0

Backlinks Form

0

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Hair care products are a big business for men and women. Products include coloring, shampoos, conditioners, oils, sheens, gels, relaxant products, and curling products. Women are the primary consumers of hair care products. Retailers include beauty supply shops and hair salons. The Haircare industry's growth is attributed to the demand for more naturally derived ingredients coupled with technologically advanced hair care products. 

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