Maybelline offer a range of high-performance makeup products and cosmetics, right from New York City. Their content is around makeup looks, makeup tutorials, and makeup videos with the best foundations, mascara, etc.
Here are some marketing takeaways for Maybelline.
They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -7,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 35 characters, they're doing just ok! Maybelline could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
Fun fact - they're using emojis in 70.21% of their emails - the main ones they use are ❤️ 🎂 💄 💋 💐 👋.
On Panoramata, we gather and analyze the entire Maybelline email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'NEW! Green Edition Mega Mousse Mascara 💚' and 'NEW Snapchat Lens = NEW Party Look'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 75 on https://www.maybelline.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.
Average subject length
What about
Maybelline
then?
With their average of
35
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Maybelline
gets a score of
-7.9
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
(soon)
Most common words
Meet - NEW - Ultimatte - Neo-Neutrals - How - Lips
Emoji use in subject lines
Most popular emojis
❤️ - 🎂 - 💄 - 💋 - 💐 - 👋
❤️ - 🎂 - 💄 - 💋 - 💐 - 👋
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
NEW! Green Edition Mega Mousse Mascara 💚
Email from
Maybelline
NEW Snapchat Lens = NEW Party Look
Email from
Maybelline
Your Favorite Concealer is BACK IN STOCK!
Email from
Maybelline
Instantly erase blemishes and dark circles in one swipe with Maybelline Instant Eraser's built-in sponge applicator!
Feed Ad from
Maybelline
Conceal, correct, and contour in a click with America's Best-Selling Concealer, Maybelline Instant Age Rewind Eraser!
Feed Ad from
Maybelline
Discover why Maybelline Instant Age Rewind Eraser Concealer has over 100,000 5-star ratings! ⭐
Feed Ad from
Maybelline
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
Yahoo Small Business
Yahoo advertising network and search engine marketing solutions.
ads
More details →Twitter Analytics
A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.
analytics
More details →Twitter Website Universal Tag
A tool from Twitter that makes it possible for advertisers to track website conversions and manage tailored audience campaigns.
analytics
More details →Twitter Platform
The page embeds the Twitter platform in one method or another.
javascript
More details →
Twitter Ads
Twitter advertising includes conversion tracking and re-marketing tools.
ads
More details →
The Trade Desk
Data-driven marketing suite that offers marketers a single place to buy all forms of online media.
ads
More details →
Tapad
Allows advertisers to engage the same consumer with consistent ads across multiple platforms.
ads
More details →Snap Pixel
With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.
ads
More details →
SkimLinks
A content-to-commerce platform for publishers to attempt to monetize their content through automatic affiliation of product links, and sharing the resulting shopping-intent data with marketers.
ads
More details →
Rapleaf
Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.
analytics
More details →
Olapic
Olapic is a Visual Commerce platform that tells your brand's story with curated customer photos & videos.
widgets
More details →
1 minute signup, no Credit Card required
with Mehdi, our founder
Find the best competitor traffic analysis tool with this roundup of tools, including Similarweb, Semrush, and Ahrefs. Get a granular view of your competitor's traffic to inform your marketing strategy.
The underwear market is a niche within the fashion industry where we've seen many new DTC brands taking more and more market share against the usual big players of the industry. And to make this happen, they've used advertising strategies that were not traditionally used. Of course, with the role of social media advertising, many things have changed - as it's easier to test hooks, approaches, and creative angles.
Better paying customers, high-end clients, repeat customers, repeat customers with a high customer lifetime value -- each of these results is the holy-grail for any eCommerce business
