Agricool
Marketing Strategy Breakdown

Logo of
Agricool

Fruits and vegetables grown in the heart of cities, less than 15 km away from where you live. Fresh, local, pesticide-free.

An overview of
Agricool
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Mailjet
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Food
ecommerce industry.

Agricool
Ecommerce Marketing Strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Agricool ecommerce marketing strategy - and from other brands from the Food industry.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, at the limit since it's -0,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 34 characters, they're doing just ok! Agricool could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailjet .

Fun fact - they're using emojis in 33.33% of their emails - the main ones they use are 😱 👍 ❄️.

On Panoramata, we gather and analyze the entire Agricool email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'Le syndrome du frigo vide 😱' and 'La collab 100% salade qui va réchauffer votre hiver ❄️'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 48 on https://www.agricool.co/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Recent marketing updates

Email Marketing

Social Advertising

Agricool
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
34.0
characters

What about

Agricool

then?

With their average of

34

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2117.36
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Agricool

 gets a score of

-0.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailjet

Most common words

Bienvenue - vous - mangerez - demain - Une - qui

Emoji use in subject lines

33.33
% of subject lines have emojis

Most popular emojis

😱 - 👍 - ❄️

😱 - 👍 - ❄️

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? There are emojis that are triggering emotions without having to read tbhe rest of the subject line. The "Happiness" emojis are one of this kind (think about 🤗, 👍, 🥳 or 🎉). For sure, they're helping them connect with their audience on a emotionnal level - and might be part of their branding as well!And finally, we can see that they're using what we're calling Scarcity emojis (for instance, ⏰, ⌛, 😱 or 💸). They're mostly used to trigger a instant reaction of action, for instance for time-based promotions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Agricool

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Featured Email Marketing Assets from

Agricool

Le syndrome du frigo vide 😱

Le syndrome du frigo vide 😱

Email from

Agricool

La collab 100% salade qui va réchauffer votre hiver ❄️

La collab 100% salade qui va réchauffer votre hiver ❄️

Email from

Agricool

On débarque dans l'épicerie où rien ne se perd !

On débarque dans l'épicerie où rien ne se perd !

Email from

Agricool

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Featured Ads and Paid Media Examples from

Agricool

Agricool
Agricool

Feed Ad from

Agricool

Agricool
Agricool

Feed Ad from

Agricool

Agricool
Agricool

Feed Ad from

Agricool

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.agricool.co/

Domain Rating

48
This is the overall metric that matters most, as it sets
Agricool
domain SEO authority.

It shows the power of
Agricool
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.agricool.co/
, as their domain authority is
48
, their score can be considered under average.

Here, for
https://www.agricool.co/
, as their domain authority is
48
, their score can be considered average.

Here, for
https://www.agricool.co/
, as their domain authority is
48
, their score can be considered pretty good! 🙌

Here, for
https://www.agricool.co/
, as their domain authority is
48
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

2467
One of the most important metrics for
Agricool
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
239
) and their Domain Rating.

Total Keywords

239
Why does this matter for
Agricool
SEO strategy? 

This is the total number of keywords where 
Agricool
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

617
The total number of domain who have a link to  
Agricool
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

6242
What's a backlink? A link from another domain that redirect to  
Agricool
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

6239

Backlinks NoFollow

835

Backlinks Redirect

3

Backlinks Images

270

Backlinks Frame

0

Backlinks Form

0

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