You can access here some of the data we collect on RIND Snacks ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! RIND Snacks could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 81.34% of their emails - the main ones they use are 🍊 🍓 🎉 🍐 🍎 🍍.
On Panoramata, we gather and analyze the entire RIND Snacks email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'BOGO 50% off 6 packs ENDS TODAY! 🚨' and 'BOGO 50% off 6 packs ENDS TODAY! 🚨'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 37 on https://www.rindsnacks.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.
One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.
Average subject length
What about
RIND Snacks
then?
With their average of
33
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
RIND Snacks
gets a score of
-3.0
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
2 - get - 1 - FREE... - A - +
Emoji use in subject lines
Most popular emojis
🍊 - 🍓 - 🎉 - 🍐 - 🍎 - 🍍
🍊 - 🍓 - 🎉 - 🍐 - 🍎 - 🍍
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
BOGO 50% off 6 packs ENDS TODAY! 🚨
Email from
RIND Snacks
BOGO 50% off 6 packs ENDS TODAY! 🚨
Email from
RIND Snacks
RIND has taken a new form with LesserEvil 🍿
Email from
RIND Snacks
Feed Ad from
RIND Snacks
Feed Ad from
RIND Snacks
Feed Ad from
RIND Snacks
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
Digital Window
Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes
analytics
More details →Google Conversion Tracking
This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).
analytics
More details →
Klaviyo
Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.
Email Marketing
More details →
Privy
Tools to grow your email list by using website banners, popups and exit intent.
widgets
More details →
Shopify Conversions
This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.
shop
More details →Shopify
Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.
shop
More details →Shopify Custom Theme
This site is using a custom Shopify Theme and not one from the Shopify Theme template library.
shop
More details →
Shopify Pay
Shopify Pay - PCI compliant end to end payment solution from Shopify.
payment
More details →
Smile IO
Customer loyalty rewards incentive program widget for shops previously known as Sweet Tooth.
widgets
More details →Snap Pixel for Shopify
Snapchat Ads App makes it possible to create ads and set-up campaigns on Snapchat for products.
shop
More details →
Yotpo
A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.
widgets
More details →
1 minute signup, no Credit Card required
with Mehdi, our founder
As a brand, how would you celebrate Veterans Day this year? Whether you are looking for some campaign inspirations or just comparing your deals with other brands in the same/other industries, you can always count on Panoramata for your benchmarking needs.
Understand the differences between Milled and MailCharts in this comparison review and find out which one best suits your needs.
Follow these newsletter examples and ideas for eCommerce email marketing, and you’ll be on your way to getting your creative juices flowing.
Unsure how to decide the CRM, e-commerce platforms, and email marketing tools you need for your e-commerce business? These could be big decisions and you are most likely going to be confused with so many options available for each of these tools, systems, and software you’ll need for your business.
