Airbnb

Marketing Strategy Breakdown

Logo of
Airbnb
An overview of
Airbnb
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Lifestyle
ecommerce industry.

Airbnb

- Ecommerce marketing strategy

You can access here some of the data we collect on Airbnb ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a good email marketing strategy - if we look at their Average Spam score, it's excellent - being at -11,2 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 38 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Airbnb improve their open rate, especially on mobile devices.

We display here a overview of Airbnb email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'Please confirm your email address' and 'Welcome to Airbnb! Where will you go first?'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 92 on https://www.airbnb.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Recent marketing updates

Email Marketing

Social Advertising

Airbnb

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
38.0
characters

What about

Airbnb

then?

With their average of

38

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2259.17
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-11.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Airbnb

 gets a score of

-11.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

Where - will - you - go - Please - to

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Airbnb

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Featured Email Marketing Assets from

Airbnb

Please confirm your email address

Please confirm your email address

Email from

Airbnb

Welcome to Airbnb! Where will you go first?

Welcome to Airbnb! Where will you go first?

Email from

Airbnb

Email from

Airbnb

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Featured Ads and Paid Media Examples from

Airbnb

Airbnb
Airbnb

Jede Buchung auf Airbnb beinhaltet einen umfassenden Schutz, der jederzeit kostenlos ist.

Das neue AirCover für Gäste

Das neue AirCover für Gäste

Feed Ad from

Airbnb

Airbnb
Airbnb

Feed Ad from

Airbnb

Airbnb
Airbnb

Feed Ad from

Airbnb

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.airbnb.com/

Domain Rating

92
This is the overall metric that matters most, as it sets
Airbnb
domain SEO authority.

It shows the power of
Airbnb
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.airbnb.com/
, as their domain authority is
92
, their score can be considered under average.

Here, for
https://www.airbnb.com/
, as their domain authority is
92
, their score can be considered average.

Here, for
https://www.airbnb.com/
, as their domain authority is
92
, their score can be considered pretty good! 🙌

Here, for
https://www.airbnb.com/
, as their domain authority is
92
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

17346446
One of the most important metrics for
Airbnb
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
3958914
) and their Domain Rating.

Total Keywords

3958914
Why does this matter for
Airbnb
SEO strategy? 

This is the total number of keywords where 
Airbnb
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

198269
The total number of domain who have a link to  
Airbnb
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

27847870
What's a backlink? A link from another domain that redirect to  
Airbnb
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

27404078

Backlinks NoFollow

2155029

Backlinks Redirect

136322

Backlinks Images

10269696

Backlinks Frame

554

Backlinks Form

14316

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