Corkcicle
Marketing Strategy Breakdown

Logo of
Corkcicle
An overview of
Corkcicle
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Lifestyle
ecommerce industry.

Corkcicle
Ecommerce Marketing Strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Corkcicle, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Corkcicle team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 13.61% of their emails - the main ones they use are 🚨 ❄️ 💐 ❤️ ⏰ 🍾.

We display here a overview of Corkcicle email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'Sale Extended - 20% Off Sitewide for Memorial Day' and 'Final Hours - 20% Off Memorial Day'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 70 on https://corkcicle.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Recent marketing updates

Email Marketing

Social Advertising

Corkcicle
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
29.0
characters

What about

Corkcicle

then?

With their average of

29

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1094.80
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Corkcicle

 gets a score of

-2.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Buzzing - Black - Friday - Starts - Cheers - Sling

Emoji use in subject lines

13.61
% of subject lines have emojis

Most popular emojis

🚨 - ❄️ - 💐 - ❤️ - ⏰ - 🍾

🚨 - ❄️ - 💐 - ❤️ - ⏰ - 🍾

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.Also, they're using an interesting kind of emojis, that we're calling here "Scarcity" emojis. For example ⏰, ⌛, 😱 or 💸 - yes, these are emojis showing that you don't want to miss what's happening, because it's limited in time, in stock, etc. Great way to engage for an instant reaction.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Corkcicle

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Featured Email Marketing Assets from

Corkcicle

Sale Extended - 20% Off Sitewide for Memorial Day

Sale Extended - 20% Off Sitewide for Memorial Day

Email from

Corkcicle

Final Hours - 20% Off Memorial Day

Final Hours - 20% Off Memorial Day

Email from

Corkcicle

For the Dad Who Loves to Play

For the Dad Who Loves to Play

Email from

Corkcicle

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Featured Ads and Paid Media Examples from

Corkcicle

Corkcicle
Corkcicle

Our Series A Eola easily fits 2 bottles of wine upright and more. Check out our new show-stopping colors.

NEW Series A Eola

NEW Series A Eola

Feed Ad from

Corkcicle

Corkcicle
Corkcicle

Now on sale for a limited time! Drinkware inspired by your favorite Marvel characters. Get yours now- sitewide savings end soon!

Shop Marvel and Save

Shop Marvel and Save

Feed Ad from

Corkcicle

Corkcicle
Corkcicle

Calling all Marvel fans – the newest additions to the Marvel x Corkcicle Collection are here. Shop Loki products now!

The Marvel Collection

The Marvel Collection

Feed Ad from

Corkcicle

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://corkcicle.com/

Domain Rating

70
This is the overall metric that matters most, as it sets
Corkcicle
domain SEO authority.

It shows the power of
Corkcicle
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://corkcicle.com/
, as their domain authority is
70
, their score can be considered under average.

Here, for
https://corkcicle.com/
, as their domain authority is
70
, their score can be considered average.

Here, for
https://corkcicle.com/
, as their domain authority is
70
, their score can be considered pretty good! 🙌

Here, for
https://corkcicle.com/
, as their domain authority is
70
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

91047
One of the most important metrics for
Corkcicle
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
19378
) and their Domain Rating.

Total Keywords

19378
Why does this matter for
Corkcicle
SEO strategy? 

This is the total number of keywords where 
Corkcicle
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

3326
The total number of domain who have a link to  
Corkcicle
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

463262
What's a backlink? A link from another domain that redirect to  
Corkcicle
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

460184

Backlinks NoFollow

10071

Backlinks Redirect

340

Backlinks Images

44639

Backlinks Frame

0

Backlinks Form

1228

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