Monitoring Website Traffic Organic SEO data and Email Marketing Data for Aloha, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Aloha could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 38.67% of their emails - the main ones they use are 🎁 ⚡ 💥 ✨ 😮 🌼.
We display here a overview of Aloha email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'Find Lemon Cashew Near You 🍋' and 'Shop & Stock Up This Holiday Weekend 🎉'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 70 on https://aloha.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
Aloha
then?
With their average of
31
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Aloha
gets a score of
-2.1
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
How - We - Stack - Up - ALOHA's - Deals
Emoji use in subject lines
Most popular emojis
🎁 - ⚡ - 💥 - ✨ - 😮 - 🌼
🎁 - ⚡ - 💥 - ✨ - 😮 - 🌼
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Find Lemon Cashew Near You 🍋
Email from
Aloha
Shop & Stock Up This Holiday Weekend 🎉
Email from
Aloha
![The Path To Happy [Hour]](https://cdn.prod.website-files.com/60d08d8f7ed64b84fb3552cd/629a0a87f0f07f518716f55a_kbu6krx41jyqj8aaqkj2ohg20i34.png)
The Path To Happy [Hour]
Email from
Aloha
🌟 ALOHA Memorial Day Sale 🌟 Save 15% Sitewide Today with Coupon Code MEMDAY15 Join more than 100,000 others who use ALOHA's plant-based bars every day. ⭐⭐⭐⭐⭐ "My Favorite Protein Bars. They're a staple in my pantry." ⭐⭐⭐⭐⭐ "High Fiber cuts hunger and cravings. I love how full these bars keep me. Definitely something I eat every day." ⭐⭐⭐⭐⭐ "Aloha's line of products are perfect for breakfast, snacks and pre/post workout. The customer support is excellent too!" ⭐⭐⭐⭐⭐ "These are absolutely delicious. They don't have that weird protein chalky taste that most protein bars do.""
Feed Ad from
Aloha
🌟 ALOHA Memorial Day Sale 🌟 Save 15% Sitewide Today with Coupon Code MEMDAY15 Join more than 100,000 others who use ALOHA's plant-based bars every day. ⭐⭐⭐⭐⭐ "My Favorite Protein Bars. They're a staple in my pantry." ⭐⭐⭐⭐⭐ "High Fiber cuts hunger and cravings. I love how full these bars keep me. Definitely something I eat every day." ⭐⭐⭐⭐⭐ "Aloha's line of products are perfect for breakfast, snacks and pre/post workout. The customer support is excellent too!" ⭐⭐⭐⭐⭐ "These are absolutely delicious. They don't have that weird protein chalky taste that most protein bars do.""
Feed Ad from
Aloha
When it heat waves, we flash sale! ⚡️🌞Stock up and save BIG for the summer season by building your own ALOHA Summer Bundle of on-the-go snacks to advance your outdoor adventures!Customize your very own personal bundle of ALOHA bars, powders, or shakes! Buy 2 items for 10% off, 3 items for 15% off, and dare we say 4 or more items for 20% off!Take advantage of the temperatures rising and the savings oversizing this week only!
Feed Ad from
Aloha
Domain Rating
Estimated Traffic
Total Keywords
Domains
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Backlinks Form
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Picture this: with more than 4 billion email users (and growing), 306 billion emails sent and received, and there’s no denying that your biggest opportunity for eCommerce marketing is inside your customers’ (potential and existing) inbox. If you use Shopify, you have all the tools you’d needSay hello to Shopify Email.
Though food is a primary need and always a must-buy, food brands still need to work hard to gain customers and their loyalty. Same is true when creating newsletters to send to the audience. The email should be as enticing as the food you offer.
When you learn how to compare with competitors, and be able to communicate the differences, you’d be educating your customers, showing them insights that they’d not get otherwise, and helping them make better decisions.
![How to Use Comparisons In Email Marketing [Updated for 2024]](https://cdn.prod.website-files.com/60d08d8f7ed64b84fb3552cd/62ab427eeb7f5e0db642bcf8_Screenshot%202022-06-16%20at%2016.47.09.png)
