There’s a lot to learn from Thrive Market ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,5 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 40 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Thrive Market improve their open rate, especially on mobile devices.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Sailthru .
Fun fact - they're using emojis in 38.3% of their emails - the main ones they use are 🎁 🍬 🍯 🍓 🍄 🍫.
On Panoramata, we gather and analyze the entire Thrive Market email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'Ends soon: $100 in FREE groceries' and 'Last (and final) chance: $100 in FREE & healthy groceries'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 78 on https://thrivemarket.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.
Average subject length
What about
Thrive Market
then?
With their average of
40
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Thrive Market
gets a score of
-3.5
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Sailthru
Most common words
We'd - love - to - hear - Our - answered:
Emoji use in subject lines
Most popular emojis
🎁 - 🍬 - 🍯 - 🍓 - 🍄 - 🍫
🎁 - 🍬 - 🍯 - 🍓 - 🍄 - 🍫
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Ends soon: $100 in FREE groceries
Email from
Thrive Market
Last (and final) chance: $100 in FREE & healthy groceries
Email from
Thrive Market
3 FREE sun care essentials + 10% off ☀️
Email from
Thrive Market
Stock up and save up to 30% on your favorite organic groceries and home goods 🙌 See why over 1 million members trust us and FREE Gift with your first order 💚
Feed Ad from
Thrive Market
We miss you! Get 40% off your order when you rejoin Thrive Market. Come back for the highest-quality organic groceries delivered for LESS 💸
Feed Ad from
Thrive Market
We miss you! Get 40% off your order when you rejoin Thrive Market. Come back for the highest-quality organic groceries delivered for LESS 💸
Feed Ad from
Thrive Market
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
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While it's important to learn from your competitors, it's also important to be original. Don't just copy what they're doing. Instead, use their strategies as inspiration to create your own unique ad campaigns.
How do cookware brands promote their products online?By reviewing some of the major players in the industry, we’ve seen that brands’ approach to advertising and paid media has evolved to enhance the kitchen experience. Here are some takeaways.
The industry your business operates in is constantly evolving, changing, and growing. From product development to the stories you share; from evolving customer preferences to customer choices that change faster than you can read this.
