There’s a lot to learn from Yumi ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Yumi could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Iterable .
Fun fact - they're using emojis in 47.34% of their emails - the main ones they use are 👶 🎁 👀 🥄 ⏰ 📦.
We display here a overview of Yumi email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'Ends today! 50% off your first order' and 'Weekend deal: Try Yumi for free!'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 56 on https://helloyumi.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.
We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.
Average subject length
What about
Yumi
then?
With their average of
31
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Yumi
gets a score of
-2.5
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Iterable
Most common words
a - fresh - start? - $35 - POP - OFF
Emoji use in subject lines
Most popular emojis
👶 - 🎁 - 👀 - 🥄 - ⏰ - 📦
👶 - 🎁 - 👀 - 🥄 - ⏰ - 📦
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Ends today! 50% off your first order
Email from
Yumi
Weekend deal: Try Yumi for free!
Email from
Yumi
Your 8 free jars are waiting!
Email from
Yumi
Handpicked by nutritionists with all-organic fruits & vegetables. It's no wonder we're certified by the Clean Label Project. Now enjoy 50% off your first box with MOM50.
Feed Ad from
Yumi
Handpicked by nutritionists with all-organic fruits & vegetables. It's no wonder we're certified by the Clean Label Project. Now enjoy 50% off your first box with MOM50.
Feed Ad from
Yumi
Notice the empty jar of @yumi apples 😏 He wanted more 🤣🥰 that's what that big smile is about! #ad
Feed Ad from
Yumi
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
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We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
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Global eCommerce is the new reality. Your user base, visitors, and customers come from various parts of the world.
You’re probably aware that you have competitors in your industry and you may even be checking out what they’re doing now and then. But are you doing enough to get ahead of your ecommerce competitors? What do you do with the information you’ve gathered about them? How do you differentiate your product and stand out from the competition?
Though food is a primary need and always a must-buy, food brands still need to work hard to gain customers and their loyalty. Same is true when creating newsletters to send to the audience. The email should be as enticing as the food you offer.
