Asphalte
Marketing Strategy Breakdown

Logo of
Asphalte

On est une marque de vêtements pour les personnes qui veulent du style et de la qualité dans une pièce sans avoir à craquer le PEL tous les mois.

An overview of
Asphalte
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Fashion
ecommerce industry.

Asphalte
Ecommerce Marketing Strategy

You're looking for Email Ecommerce Marketing data for Asphalte? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Asphalte could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

We display here a overview of Asphalte email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Envie d'un cocktail frais ?' and 'Dernier appel pour le Pantalon Léger'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 49 on https://asphalte.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Recent marketing updates

Email Marketing

Social Advertising

Asphalte
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
31.0
characters

What about

Asphalte

then?

With their average of

31

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1325.85
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Asphalte

 gets a score of

-1.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Destinée. - 5% - MAINTENANT - c'est - Surchemise - Les

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Asphalte

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Featured Email Marketing Assets from

Asphalte

Envie d'un cocktail frais ?

Envie d'un cocktail frais ?

Email from

Asphalte

Dernier appel pour le Pantalon Léger

Dernier appel pour le Pantalon Léger

Email from

Asphalte

Remise en stock.

Remise en stock.

Email from

Asphalte

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Featured Ads and Paid Media Examples from

Asphalte

Asphalte
Asphalte

Feed Ad from

Asphalte

Asphalte
Asphalte

Feed Ad from

Asphalte

Asphalte
Asphalte

Feed Ad from

Asphalte

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://asphalte.com/

Domain Rating

49
This is the overall metric that matters most, as it sets
Asphalte
domain SEO authority.

It shows the power of
Asphalte
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://asphalte.com/
, as their domain authority is
49
, their score can be considered under average.

Here, for
https://asphalte.com/
, as their domain authority is
49
, their score can be considered average.

Here, for
https://asphalte.com/
, as their domain authority is
49
, their score can be considered pretty good! 🙌

Here, for
https://asphalte.com/
, as their domain authority is
49
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

38144
One of the most important metrics for
Asphalte
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
6702
) and their Domain Rating.

Total Keywords

6702
Why does this matter for
Asphalte
SEO strategy? 

This is the total number of keywords where 
Asphalte
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

93
The total number of domain who have a link to  
Asphalte
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

23274
What's a backlink? A link from another domain that redirect to  
Asphalte
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

23217

Backlinks NoFollow

20991

Backlinks Redirect

54

Backlinks Images

440

Backlinks Frame

0

Backlinks Form

3

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Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Gorgias

Gorgias

Customer support helpdesk system for eCommerce. Provide exceptional customer support.

Customer Support and Helpdesk

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Affilae

Affilae

Affiliate tracking platform.

analytics

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

More details →
Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

More details →
Netlify

Netlify

Netlify is a platform that automates your code to create web sites.

cms

More details →
Okta

Okta

Identity management system.

widgets

More details →
Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

More details →
PayPal

PayPal

The website accepts payments with PayPal.

payment

More details →
Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

More details →

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Related Industries

Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

Clothes
brands →

Men

brands overview

Men
brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

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