There’s a lot to learn from SHEIN - FR ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
They have a good email marketing strategy - if we look at their Average Spam score, it's excellent - being at -6,3 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 74 characters, they're doing very bad, as it's way too long!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Emarsys (an well-known Omnichannel Customer Engagement Platform - it's good to cover a variety of tasks in email marketing but with several weaknesses, as it looks they lost focus while building more and more features).
Fun fact - they're using emojis in 11.76% of their emails - the main ones they use are 🌆 🎈 🌈 💖.
On Panoramata, we gather and analyze the entire SHEIN - FR email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Livraison Gratuite | #SHEINforall : De quelle couleur est votre amour ?🌈' and 'Livraison Gratuite | -25% en plus sur les promos JUSQU'À -80%🎈. Votre garde-robe de juin est là !'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 82 on https://fr.shein.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.
Average subject length
What about
SHEIN - FR
then?
With their average of
74
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
SHEIN - FR
gets a score of
-6.3
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Emarsys
Most common words
Découvrez - les - nouvelles - tendances - Accès - Ouvrez
Emoji use in subject lines
Most popular emojis
🌆 - 🎈 - 🌈 - 💖
🌆 - 🎈 - 🌈 - 💖
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Livraison Gratuite | #SHEINforall : De quelle couleur est votre amour ?🌈
Email from
SHEIN - FR
Livraison Gratuite | -25% en plus sur les promos JUSQU'À -80%🎈. Votre garde-robe de juin est là !
Email from
SHEIN - FR
Livraison Gratuite ! Votre look de juin commence par ...
Email from
SHEIN - FR
🇫🇷Les FRENCH DAYS ne restent plus qu'une semaine !🇫🇷 ⏰Notez la date ! Le 27 Avril -- Le 3 Mai 🛍Des promos jusqu'à -70% ⚡En plus, SHEIN a Vente flash tous les jours entre 20h et 22h Les grandes promotions sont en route! Attendez les autres surprises!🔥 🔥 🔥 🔗:https://shein.shop/83wq3qy #SHEINfrenchdays
Feed Ad from
SHEIN - FR
🇫🇷Les FRENCH DAYS ne restent plus qu'une semaine !🇫🇷 OFFRE TRÈS TRÈS LIMITÉE 🎫 Venez pour gagner le bon de réduction - 20% + en plus ( Le code est valable du 4 Mai au 9 Mai ) ❣Il est de maximum 10 000 par jour ! Cherchez plus vite sur le site et l'APP SHEIN ! 🔗:https://shein.shop/83wq3qy #SHEINfrenchdays
Feed Ad from
SHEIN - FR
Feed Ad from
SHEIN - FR
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
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Backlinks Form
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