Interested to gather some elements regarding Atelier Cologne ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.
Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, at the limit since it's -0,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 38 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Atelier Cologne improve their open rate, especially on mobile devices.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Splio .
On Panoramata, we gather and analyze the entire Atelier Cologne email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Holiday Treat | Claim your gift!' and 'Dive into our universe'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 52 on https://www.ateliercologne.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.
So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.
Average subject length
What about
Atelier Cologne
then?
With their average of
38
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Atelier Cologne
gets a score of
-0.5
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Splio
Most common words
into - a - stellar - journey - Atelier - Maison
Emoji use in subject lines
Most popular emojis
(soon)
(soon)
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Holiday Treat | Claim your gift!
Email from
Atelier Cologne
Dive into our universe
Email from
Atelier Cologne
Your horoscope dictates your signature scent | Start the experience
Email from
Atelier Cologne
COFFRET DÉCOUVERTE ATELIER COLOGNE :10 échantillons de parfums pour découvrir la gamme et choisir celui qui sera le vôtre.Le Coffret Découverte Atelier Cologne inclut :- 10 échantillons de parfums : Pacific Lime, Iris Rebelle, Pomélo Paradis, Orange Sanguine, Vanille Insensée, Oolang Infini, Clémentine California, Cèdre Atlas, Musc Impérial, Rose Anonyme.- Un bon d'une valeur de 30€ à valoir sur votre prochaine commande
Feed Ad from
Atelier Cologne
Découvrez nos créations d'exception. Absolument français, les parfums Atelier Cologne sont élaborés à Grasse à partir d'ingrédients d'origine naturelle. Profitez de la Livraison Offerte.
Feed Ad from
Atelier Cologne
Feed Ad from
Atelier Cologne
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
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