You can access here some of the data we collect on Babor ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.
They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -4,8 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 41 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).
Fun fact - they're using emojis in 61.02% of their emails - the main ones they use are ✨ 🌟 🤩 💧 💫 💦.
We display here a overview of Babor email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'These won't last! 📣 Take 25% OFF Your Next Order!' and 'LAST DAY to Shop 25% Off SITEWIDE!'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 79 on https://us.babor.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
Babor
then?
With their average of
41
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Babor
gets a score of
-4.8
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Mailchimp
Most common words
Damage - at - Bay - with - Protect - NEW
Emoji use in subject lines
Most popular emojis
✨ - 🌟 - 🤩 - 💧 - 💫 - 💦
✨ - 🌟 - 🤩 - 💧 - 💫 - 💦
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
These won't last! 📣 Take 25% OFF Your Next Order!
Email from
Babor
LAST DAY to Shop 25% Off SITEWIDE!
Email from
Babor
Fight Dryness & Irritation
Email from
Babor
Nouveau et désormais encore plus efficace. Nos concentrés emblématiques en ampoules BABOR emballés avec encore PLUS de performance pour la beauté. ✨ Ciblent et améliorent les problèmes de peau ✨ Résultats immédiats ✨ Formules durables et propres
Feed Ad from
Babor
Our iconic BABOR Ampoule Concentrates reinterpreted with even MORE beauty performance.✨ Target & Improve Skin Concerns ✨ Immediate Results✨ Sustainable & Clean Formulas
Feed Ad from
Babor
Your favorite expert skincare is now in an SPF! Protect, pamper, and perfect your skin daily with DOCTOR BABOR's ✨ NEW ✨ clean, lightweight RX Mineral Sunscreen with SPF 30.
Feed Ad from
Babor
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
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In the highly competitive e-commerce industry, following the best competitors of your brand’s industry and spying on their best practices is very important to guarantee the growth and success of your brand. Also, creating benchmarks of the best competitors you are following is a good practice for good analysis.
An email marketing agency will help you not just with open and click rates for campaigns; they’ll connect you with your target audience and convert them into customers.
Knowledge is power but when it comes to competitor monitoring, knowledge has its limits. Yes, competitive monitoring is an important piece of running a profitable business and in a digital-first environment, it’s easier than ever to get up to date about your competitors’ activities. But there are things to be considered. Competitor tracking has its pitfalls. Don’t fall into its traps. Here are some considerations when tracking competitors.
