Goodiebox FR
Marketing Strategy Breakdown

Logo of
Goodiebox FR
An overview of
Goodiebox FR
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Autopilot
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Personal Care
ecommerce industry.

Goodiebox FR
Ecommerce Marketing Strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Goodiebox FR.

They have a good email marketing strategy - if we look at their Average Spam score, it's good - being at -1,1 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 37 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Goodiebox FR improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Autopilot (an automation tool based on email marketing that we know very well here as we've used it a lot in the past, but it's not specialized in ecommerce, so they're probably missing on some ecommerce automations).

Fun fact - they're using emojis in 33.33% of their emails - the main ones they use are 🙏.

We display here a overview of Goodiebox FR email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Oups vous avez oublié quelque chose?' and 'Une autre journée est passée'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 46 on https://bygoodiebox.com/fr/fr. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Recent marketing updates

Email Marketing

Social Advertising

Goodiebox FR
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
37.0
characters

What about

Goodiebox FR

then?

With their average of

37

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

511.47
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Goodiebox FR

 gets a score of

-1.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Autopilot

Most common words

paiement - Goodiebox - avait-t-il - échoué - Oups - journée

Emoji use in subject lines

33.33
% of subject lines have emojis

Most popular emojis

🙏

🙏

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? There are regular emojis, that every brand can use - mainly because they relate to emotions, rather than lines of business (even if it's not the majority of the cases). Here, what's interesting is that they seem to be using emojis that are specific to their positionning/industry/line of business - which is great because they can stand out in any inbox cluttered with emojis that everyone uses!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Goodiebox FR

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Featured Email Marketing Assets from

Goodiebox FR

Oups vous avez oublié quelque chose?

Oups vous avez oublié quelque chose?

Email from

Goodiebox FR

Une autre journée est passée

Une autre journée est passée

Email from

Goodiebox FR

Email from

Goodiebox FR

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Featured Ads and Paid Media Examples from

Goodiebox FR

Goodiebox FR
Goodiebox FR

Dans chacune des boxes retrouvez au minimum deux produits full-size de marques selectionnées avec soin et en exclusivité. Prenez du temps pour vous, et devenez une Happy Member !

La box beauté la mieux notée d'Europe

La box beauté la mieux notée d'Europe

Feed Ad from

Goodiebox FR

Goodiebox FR
Goodiebox FR

Dans chacune des boxes retrouvez au minimum deux produits full-size de marques selectionnées avec soin et en exclusivité. Prenez du temps pour vous, et devenez une Happy Member !

La box beauté la mieux notée d'Europe

La box beauté la mieux notée d'Europe

Feed Ad from

Goodiebox FR

Goodiebox FR
Goodiebox FR

La box beauté la mieux notée d'Europe 💕

La box beauté la mieux notée d'Europe 💕

Feed Ad from

Goodiebox FR

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://bygoodiebox.com/fr/fr

Domain Rating

46
This is the overall metric that matters most, as it sets
Goodiebox FR
domain SEO authority.

It shows the power of
Goodiebox FR
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://bygoodiebox.com/fr/fr
, as their domain authority is
46
, their score can be considered under average.

Here, for
https://bygoodiebox.com/fr/fr
, as their domain authority is
46
, their score can be considered average.

Here, for
https://bygoodiebox.com/fr/fr
, as their domain authority is
46
, their score can be considered pretty good! 🙌

Here, for
https://bygoodiebox.com/fr/fr
, as their domain authority is
46
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

0
One of the most important metrics for
Goodiebox FR
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
6
) and their Domain Rating.

Total Keywords

6
Why does this matter for
Goodiebox FR
SEO strategy? 

This is the total number of keywords where 
Goodiebox FR
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

7
The total number of domain who have a link to  
Goodiebox FR
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

26
What's a backlink? A link from another domain that redirect to  
Goodiebox FR
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

26

Backlinks NoFollow

8

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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