Interested to gather some elements regarding Supply ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Supply team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 4.71% of their emails - the main ones they use are 👇 👋 ⏰ 🕧 🕕.
We display here a overview of Supply email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'You're 1 question away' and 'Our Memorial Day Deals Are Live!'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 59 on https://supply.co/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.
We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.
Average subject length
What about
Supply
then?
With their average of
28
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Supply
gets a score of
-2.9
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
of - time. - The - GOAT - Peace - Fresh
Emoji use in subject lines
Most popular emojis
👇 - 👋 - ⏰ - 🕧 - 🕕
👇 - 👋 - ⏰ - 🕧 - 🕕
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
You're 1 question away
Email from
Supply
Our Memorial Day Deals Are Live!
Email from
Supply
To the real heroes
Email from
Supply
Have you ever wanted to ditch your multi-blade razor?You're not alone. Discover why thousands of men are making the switch to this old-school way of shaving. Click "Learn More" to see 6 reasons why it's finally time to leave your old multi-blade razor behind.
Feed Ad from
Supply
What if you could shave without irritation? Your morning shave is cutting you too deep. Your store-bought multi-blade razor is made to cut hair below the surface of your skin. That's why you get razor burn, bumps, and ingrown hairs. The blades pull and cut hair until it's so short it falls beneath the surface. The solution isn't more blades. It's less. You actually only need one extra sharp blade to get the smooth, irritation-free shave you want.That's what the Supply SE will give you. Our NickStop technology protects your skin from nicks and cuts. Our 16 precision fins lift and guide your hair to the blade, so it's cut clean at the surface. You get a close, comfortable shave you love every time. And if you don't love it, you can send it back. We offer a 100-day money-back guarantee on every razor. That's 100 free shaves to decide whether or not the SE is the razor for you. Click "Shop Now" to order your SE and start loving your morning shave.
Feed Ad from
Supply
Have you ever wanted to ditch your multi-blade razor?You're not alone. Discover why thousands of men are making the switch to this old-school way of shaving. Click "Learn More" to see 6 reasons why it's finally time to leave your old multi-blade razor behind.
Feed Ad from
Supply
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
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The industry your business operates in is constantly evolving, changing, and growing. From product development to the stories you share; from evolving customer preferences to customer choices that change faster than you can read this.
Track and learn from your competitors and you’d put yourself on an effective path. You pick from what’s already working for your competitors. No second-guessing, and there’s no need to reinvent the wheel.
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