You can access here some of the data we collect on TheraBox ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.
They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,8 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 42 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).
Fun fact - they're using emojis in 62.5% of their emails - the main ones they use are 🎁 🌞 ✨ 🎉 🌼 🍭.
On Panoramata, we gather and analyze the entire TheraBox email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'self-care memes to fire some happy hormones 🍭' and 'Happiness Boosting Activity: Happy Pills!'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 38 on https://www.mytherabox.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.
So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.
Average subject length
What about
TheraBox
then?
With their average of
42
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
TheraBox
gets a score of
-3.8
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Mailchimp
Most common words
to - boost - joy - instantly - self-care - Happiness
Emoji use in subject lines
Most popular emojis
🎁 - 🌞 - ✨ - 🎉 - 🌼 - 🍭
🎁 - 🌞 - ✨ - 🎉 - 🌼 - 🍭
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
self-care memes to fire some happy hormones 🍭
Email from
TheraBox
Happiness Boosting Activity: Happy Pills!
Email from
TheraBox
🎉 5th Birthday Box Full Reveal + Upcoming Glow Up Spoilers! ✨
Email from
TheraBox
Wondering how Therabox works? 🤷♀️If you're not familiar with subscription boxes here is how this all works. It's fairly simple…1. Choose your subscription term (1, 3, 6, or 12 months) add it to the cart, and checkout.2. Your first box will be carefully put together and sent out with the next batch of boxes.3. Once you receive the box of goodies rip it open and get ready for some major relaxation and rejuvenation! 4. If you like the box then you don't have to do anything. Your subscription will automatically renew and the next box will be shipped.5. If you decide you don't want a box for any reason, you can cancel your subscription or skip at any time!⭐️⭐️⭐️⭐️⭐️ MUCH better than other subscription boxes I've tried. WELL worth the money. Lots of variety and they're always items I'm excited to use. - Brittany Rooney
Feed Ad from
TheraBox
Calling all Ladies!! 🙋♀️Do you want to miss out on the #1 happiness-bringing subscription box EVER? Of course not 👉 get your me time back with our monthly Self-Care subscription AKA Therapy in a box ✨ 🙏⭐️⭐️⭐️⭐️⭐️ Loving the surprise every month. Helps me find time for myself which as a full time parent you don't really have. Now it's a must. 🤣 Me time! - Sonya Chavez
Feed Ad from
TheraBox
Feed Ad from
TheraBox
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
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