You can access here some of the data we collect on NewBeauty ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 35 characters, they're doing just ok! NewBeauty could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Hubspot (yeah, who knew Hubspot was trying to enter ecommerce? Well, they have solutions with integrations to Shopify, so you can use their well known CRM).
Fun fact - they're using emojis in 5.26% of their emails - the main ones they use are ✨.
On Panoramata, we gather and analyze the entire NewBeauty email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Shop Sephora's Memorial Day Sale' and 'It's all about you!'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 76 on https://www.newbeauty.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.
Average subject length
What about
NewBeauty
then?
With their average of
35
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
NewBeauty
gets a score of
-3.7
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Hubspot
Most common words
Introducing Our May Digital Cover Star: Ian Somerhalder - Eye Creams for Every Decade - in - 25 - Best - Care
Emoji use in subject lines
Most popular emojis
✨
✨
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Shop Sephora's Memorial Day Sale
Email from
NewBeauty
It's all about you!
Email from
NewBeauty
Introducing Our May Digital Cover Star: Ian Somerhalder
Email from
NewBeauty
Feed Ad from
NewBeauty
Dr. Leo R. McCafferty is a board-certified aesthetic plastic surgeon with more than 30 years of experience. Dr. McCafferty's interest in plastic surgery began during his third year of medical school. "The professor showed us a photo of a young boy's face mauled by a pitbull, followed by another image of that same boy's face superbly repaired," he recalls. "I immediately knew then that I wanted to become a plastic surgeon and help change people's lives."
Feed Ad from
NewBeauty
Dr. Bertha Baum is a Florida based board-certified dermatologist & cosmetic surgeon, considered a skin care expert who provides her patients with the most current and advanced treatments for all conditions which affect the skin, hair, and nails. As a skin-care expert with the latest tools in her armamentarium, she puts a focus on finding out what her patients really need and giving them a truthful assessment based on what she can deliver. Personalization is paramount to the beautiful results she's able to achieve. "I always want patients to look like the best versions of themselves," she says. "My approach is to enhance the beauty that is already there, not to change it."
Feed Ad from
NewBeauty
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
1 minute signup, no Credit Card required
with Mehdi, our founder
In the highly competitive e-commerce industry, staying informed about your rivals is essential to ensuring the growth and success of your brand. Luckily, it’s possible with Panoramata, a benchmark platform that provides easy and quick access to emails and advertising information for thousands of brands in various industries in one place.
Facebook ads (and now extended to Instagram ads) are hugely popular for eCommerce brands across the popular industries such as fashion, apparel, beverages, and others.
Here's a step-by-step guide on how to truly analyze your competitors' marketing strategy.
