Jupiter
Marketing Strategy Breakdown

Logo of
Jupiter
An overview of
Jupiter
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Personal Care
ecommerce industry.

Jupiter
Ecommerce Marketing Strategy

You're looking for Email Ecommerce Marketing data for Jupiter? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 26 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Jupiter team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 83.53% of their emails - the main ones they use are 🚿 👀 💧 📣 🌲 💭.

We display here a overview of Jupiter email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were '〰 The 3 essential brushes' and 'One last note...'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 31 on https://hellojupiter.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Recent marketing updates

Email Marketing

Social Advertising

Jupiter
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
26.0
characters

What about

Jupiter

then?

With their average of

26

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2546.70
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Jupiter

 gets a score of

-1.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

wash - less? - When - you - This - off

Emoji use in subject lines

83.53
% of subject lines have emojis

Most popular emojis

🚿 - 👀 - 💧 - 📣 - 🌲 - 💭

🚿 - 👀 - 💧 - 📣 - 🌲 - 💭

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.They're using the kind of emojis that I prefer - the "Interest" kind. This kind of emojis includes emojis such as 👀, 🌟, 🤩, 💫 or 💎. It's made to trigger interest and show that what you're about to see in this email is kinda unique. The gem especially tells that.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Jupiter

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Featured Email Marketing Assets from

Jupiter

〰 The 3 essential brushes

〰 The 3 essential brushes

Email from

Jupiter

One last note...

One last note...

Email from

Jupiter

🇺🇸 15% Off Starting Now

🇺🇸 15% Off Starting Now

Email from

Jupiter

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Featured Ads and Paid Media Examples from

Jupiter

Jupiter
Jupiter

Feed Ad from

Jupiter

Jupiter
Jupiter

Feed Ad from

Jupiter

Jupiter
Jupiter

Feed Ad from

Jupiter

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://hellojupiter.com/

Domain Rating

31
This is the overall metric that matters most, as it sets
Jupiter
domain SEO authority.

It shows the power of
Jupiter
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://hellojupiter.com/
, as their domain authority is
31
, their score can be considered under average.

Here, for
https://hellojupiter.com/
, as their domain authority is
31
, their score can be considered average.

Here, for
https://hellojupiter.com/
, as their domain authority is
31
, their score can be considered pretty good! 🙌

Here, for
https://hellojupiter.com/
, as their domain authority is
31
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

11490
One of the most important metrics for
Jupiter
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
10852
) and their Domain Rating.

Total Keywords

10852
Why does this matter for
Jupiter
SEO strategy? 

This is the total number of keywords where 
Jupiter
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

25
The total number of domain who have a link to  
Jupiter
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

3218
What's a backlink? A link from another domain that redirect to  
Jupiter
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

3215

Backlinks NoFollow

2470

Backlinks Redirect

2

Backlinks Images

738

Backlinks Frame

1

Backlinks Form

0

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Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

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Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

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Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

growth

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Amplitude

Amplitude

Mobile analytics platform.

analytics

More details →
AWIN

AWIN

Affiliate tracking application.

ads

More details →
Attentive

Attentive

Personalized mobile messaging platform.

analytics

More details →
Contentful

Contentful

A headless CMS with an API at its core.

cms

More details →
Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

More details →
Elevar

Elevar

Data collection and marketing monitoring tool.

analytics

More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

More details →
Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

More details →
Gatsby JS

Gatsby JS

Modern website and web apps generator for React.

framework

More details →
Gladly

Gladly

Customer service technology platform.

analytics

More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

More details →
Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

More details →
ManyChat

ManyChat

Facebook bot to engage audience.

widgets

More details →
Netlify

Netlify

Netlify is a platform that automates your code to create web sites.

cms

More details →
Narrative

Narrative

Data commercialization platform.

ads

More details →
Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

More details →

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Jupiter

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"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
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find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

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Related Industries

Haircare

brands overview

Hair care products are a big business for men and women. Products include coloring, shampoos, conditioners, oils, sheens, gels, relaxant products, and curling products. Women are the primary consumers of hair care products. Retailers include beauty supply shops and hair salons. The Haircare industry's growth is attributed to the demand for more naturally derived ingredients coupled with technologically advanced hair care products. 

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brands →

Personal Care

brands overview

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