Backcountry
Marketing Strategy Breakdown

Logo of
Backcountry
An overview of
Backcountry
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Cordial.io
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Fashion
ecommerce industry.

Backcountry
Ecommerce Marketing Strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Backcountry, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Backcountry could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Cordial.io .

Fun fact - they're using emojis in 9.68% of their emails - the main ones they use are 🚨 ❗ ⌛ 💸 🧗🏼 ⏰.

We display here a overview of Backcountry email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Ends Today: Up To 50% Off' and 'Memorial Day Sale Extended For 1 More Day!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 78 on https://www.backcountry.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Recent marketing updates

Email Marketing

Social Advertising

Backcountry
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
33.0
characters

What about

Backcountry

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

310.61
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Backcountry

 gets a score of

-3.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Cordial.io

Most common words

Starting - At - $30 - Ends - Escaping - 30%

Emoji use in subject lines

9.68
% of subject lines have emojis

Most popular emojis

🚨 - ❗ - ⌛ - 💸 - 🧗🏼 - ⏰

🚨 - ❗ - ⌛ - 💸 - 🧗🏼 - ⏰

Yes, these emojis are pretty. But what are their usage telling us? They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.And - one of the most important part of managing your open rate - they also use Scarcity emojis (like ⏰, ⌛, 😱 or 💸) in their subject lines. Usually this is done for promotions emails - or time sensitive actions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Backcountry

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Featured Email Marketing Assets from

Backcountry

Ends Today: Up To 50% Off

Ends Today: Up To 50% Off

Email from

Backcountry

Memorial Day Sale Extended For 1 More Day!

Memorial Day Sale Extended For 1 More Day!

Email from

Backcountry

Our Must-Have Versatile Shorts

Our Must-Have Versatile Shorts

Email from

Backcountry

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Featured Ads and Paid Media Examples from

Backcountry

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Backcountry

Feed Ad from

Backcountry

Backcountry
Backcountry

Feed Ad from

Backcountry

Backcountry
Backcountry

Feed Ad from

Backcountry

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.backcountry.com/

Domain Rating

78
This is the overall metric that matters most, as it sets
Backcountry
domain SEO authority.

It shows the power of
Backcountry
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.backcountry.com/
, as their domain authority is
78
, their score can be considered under average.

Here, for
https://www.backcountry.com/
, as their domain authority is
78
, their score can be considered average.

Here, for
https://www.backcountry.com/
, as their domain authority is
78
, their score can be considered pretty good! 🙌

Here, for
https://www.backcountry.com/
, as their domain authority is
78
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1176980
One of the most important metrics for
Backcountry
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
692345
) and their Domain Rating.

Total Keywords

692345
Why does this matter for
Backcountry
SEO strategy? 

This is the total number of keywords where 
Backcountry
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

15641
The total number of domain who have a link to  
Backcountry
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

14026
What's a backlink? A link from another domain that redirect to  
Backcountry
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

14985

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

5336

Backlinks Frame

0

Backlinks Form

184

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Industry-specific Benchmarks

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Softwares and Marketing eCommerce Stack

AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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CrazyEgg

CrazyEgg

Crazy Egg provides visualization of visits to your website.

analytics

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Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Dynamic Yield

Dynamic Yield

Automated conversion optimization and content personalization.

analytics

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Drawbridge

Drawbridge

Precision audience targeting technology. Now Linkedin Ads.

ads

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Impact

Impact

A marketing technology company, working to help brands grow by optimizing their paid marketing and media spend. Providing native integration of solutions in ad fraud prevention, marketing intelligence and partner marketing.

ads

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KISSmetrics

KISSmetrics

Helps measure results and improve them with analytics from KISSmetrics.

analytics

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Klarna Checkout

Klarna Checkout

Klarna Checkout is a iframe checkout with localized and personalized payment methods.

payment

More details →
Klarna

Klarna

Klarna Checkout takes the tries to take the hassle out of buying on mobile devices.

payment

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LiveRamp

LiveRamp

CRM Retargeting & Data Onboarding app.

analytics

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The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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