Bearaby
Marketing Strategy Breakdown

Logo of
Bearaby
An overview of
Bearaby
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Home
ecommerce industry.

Bearaby
Ecommerce Marketing Strategy

You're looking for Email Ecommerce Marketing data for Bearaby? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 30 characters, they're doing just ok! Bearaby could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 2.22% of their emails - the main ones they use are 🤗.

On Panoramata, we gather and analyze the entire Bearaby email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Flowers are nice but naps are forever' and 'Don't forget about Mom!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 57 on https://bearaby.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Recent marketing updates

Email Marketing

Social Advertising

Bearaby
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
30.0
characters

What about

Bearaby

then?

With their average of

30

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2464.51
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Bearaby

 gets a score of

-2.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Don't - Snooze - on - Your - Advance - are

Emoji use in subject lines

2.22
% of subject lines have emojis

Most popular emojis

🤗

🤗

Fun emoji take, right? What does that mean for their digital marketing strategy? They're using Happiness emojis (think about 🤗, 👍, 🥳 or 🎉 for example) to also connect with their audience, share good news and positivity with their audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Bearaby

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Featured Email Marketing Assets from

Bearaby

Flowers are nice but naps are forever

Flowers are nice but naps are forever

Email from

Bearaby

Don't forget about Mom!

Don't forget about Mom!

Email from

Bearaby

Revealed: Our NEW 3-Color Napper

Revealed: Our NEW 3-Color Napper

Email from

Bearaby

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Featured Ads and Paid Media Examples from

Bearaby

Bearaby
Bearaby

Bearaby weighted blankets are the perfect gift to snuggle away stress.

Cozy Weighted Blankets

Cozy Weighted Blankets

Feed Ad from

Bearaby

Bearaby
Bearaby

Your snuggly Bearaby blanket is waiting to give you the warmest hug 🤗. Hug it back with free shipping!

Cooling Weighted Blanket - Tree Napper - Ironbark

Cooling Weighted Blanket - Tree Napper - Ironbark

Feed Ad from

Bearaby

Bearaby
Bearaby

Reasons to wrap yourself in a Bearaby:🥇 "Best weighted blanket" - Sleep Foundation🍃 "Most sustainable weighted blanket" - Fast Co.🌟 "Tried multiple but this is the only weighted blanket I'm keeping" - Travel & Leisure🤗 "Stylish and comfy, and doesn't overheat" – New York Times

Cooling Weighted Blanket - Tree Napper - Driftwood

Cooling Weighted Blanket - Tree Napper - Driftwood

Feed Ad from

Bearaby

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://bearaby.com/

Domain Rating

57
This is the overall metric that matters most, as it sets
Bearaby
domain SEO authority.

It shows the power of
Bearaby
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://bearaby.com/
, as their domain authority is
57
, their score can be considered under average.

Here, for
https://bearaby.com/
, as their domain authority is
57
, their score can be considered average.

Here, for
https://bearaby.com/
, as their domain authority is
57
, their score can be considered pretty good! 🙌

Here, for
https://bearaby.com/
, as their domain authority is
57
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

66988
One of the most important metrics for
Bearaby
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
11247
) and their Domain Rating.

Total Keywords

11247
Why does this matter for
Bearaby
SEO strategy? 

This is the total number of keywords where 
Bearaby
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1764
The total number of domain who have a link to  
Bearaby
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Bearaby
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

9

Backlinks NoFollow

9

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Gorgias

Gorgias

Customer support helpdesk system for eCommerce. Provide exceptional customer support.

Customer Support and Helpdesk

More details →
Octane AI

Octane AI

The most powerful quiz platform for Shopify

widgets

More details →
AddShoppers

AddShoppers

Reward sharing and measure ROI with AdShopper button.

widgets

More details →
Affirm

Affirm

Monthly payment option for purchases.

payment

More details →
Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

More details →
Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

More details →
AWIN

AWIN

Affiliate tracking application.

ads

More details →
Attentive

Attentive

Personalized mobile messaging platform.

analytics

More details →
Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

More details →
Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

More details →
Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

More details →
Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

More details →
Elevar

Elevar

Data collection and marketing monitoring tool.

analytics

More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

More details →
Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

More details →
Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

More details →
FullStory

FullStory

FullStory lets product and support teams understand everything about the customer experience.

analytics

More details →
Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

More details →

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